Amazon Listing Quality Checker
SellerApp’s Listing Quality tool weighs product listings. Evaluate how optimized your Amazon listing is, and how it can be improved. The Listing Quality grader can also be used to weigh the strengths and weakness of competitor product listings too. This can help you find products with low listing quality that can be optimized.
What is the listing quality score or the LQI?SellerApp's Listing Quality Checker compares each Amazon Product listing against standard Amazon best practices and assigns a logical score to each section, which combined together puts up the listing quality score.
[caption id="attachment_3125" align="aligncenter" width="729"] SellerApp Listing Quality Checker[/caption]
Where to access the feature?
- Login to SellerApp
- Click on My Products -> Tracked Products
- Click on a tracked product
- Navigate to Listing Quality
How does LQI help me?You can use this feature for three major advantages
- Understand where your product listing stands. A lower LQI score means your product listing is not very efficient. An LQI above 80 can be considered to be a good quality product listing.
- Track your competitor products and sellers, analyze the strengths and weaknesses of their product listings.
- You can also use LQI to find products that have a good selling potential but a lower quality product listing. You can start selling these products and obviously get better sales by putting up a better product listing and using keywords that are better than the current listing.
- Getting found
- Converting the people that find you into buyers
DiscoverabilityDiscoverability relates to how easy a product listing can be found on Amazon. Amazon is seller agnostic, focussing on the SERP for a product rather than the sellers of the product. If customers cannot find your product you risk being left with an extra inventory sitting in a warehouse and a loss of potential revenue. As a seller of a given product, you have an incentive to increase the overall number of sessions to a product detail page. Discoverability is the biggest influencer for driving in traffic. There are various factors that influence the Discoverability of a product. Keywords and search visibility and being the most important amongst them. Amazon Seller Central.
Prerequisite:Connect your MWS Seller Central Account to sync the data with Amazon SellerApp. This helps to identify the fulfillment method used. [caption id="attachment_3129" align="aligncenter" width="788"] Connecting Amazon MWS account to SellerApp[/caption] The variable that has the highest impact on the Buy Box is the product fulfillment method. Amazon considers itself to have the best metrics in the fulfillment methods. Using Amazon FBA servicers is the easiest way to increase the chances of winning the Buy Box. Shoppers also trust Amazon fulfillment services more easily. That does not mean you use FBA services, ignoring your profits. Check the profit margins with the FBA calculator. Compare Merchant fulfillment with the FBA services. If the difference is marginal, it is always better to choose FBA.
Search VisibilityOn Amazon, users tend to ‘search’ rather than scroll for products. Making keywords the strongest influencers in increasing the discoverability of the product. The Page Rank, as well as the Search Position, play the factors to drive traffic to the detail page. SellerApp takes into account the top 5 keywords of the product to calculate the Search Visibility for analyzing the listing quality.
Prerequisite:Pick at least 6-7 highly relevant keywords for your product and add them to Keyword Tracking. SellerApp's - Amazon Keyword Tracking cuts out the manual work in tracking keywords. For each tracked keyword, it keeps you updated of the page rank and the search position. Also, it calculates the search visibility of each keyword over the period of time. This helps you understand the keywords that are experiencing a high or low in search trends on different days.
Amazon Keyword Tips:
Choose keywords with high search volume that are commonly used by shoppers. Use the Amazon Keyword Search Tool or your PPC Search Term Report to see your ranks for common buyer keywords.
Backend KeywordsMost people assume for successful listings on Amazon, they’ll only need to focus on the visible sections of the product listing. However, backend search terms play a big role in keyword search optimization and therefore play a big role in improving the listing quality of your product.
Prerequisite:SellerApp considers the backend search terms in the Index Checker to calculate the strength of the Backend Search terms for weighing the listing quality. Go to your Seller Central Account. Copy the Search terms added to your Amazon Product and add them to the Index Checker. The Index Checker helps you understand the keywords that are getting indexed or the ones that need a push or probably a change! SellerApp’s Index Checker reduces the time-consuming process of checking the indexing of keywords and maintaining a record of the data for your Amazon product. Check out this guide for the best practices for providing backend search terms.
DesirabilityOnce a shopper finds your product and is on your product detail page, Amazon shows them similar products in all the other sides. If your listing lacks the ability to hold the attention of a shopper, he leaves, resulting in a loss for you. Desirability involves the factors that influence the conversion rate on your product detail page. There are various factors that influence and persuade a shopper to buy a product. The title, images, bullet points, reviews, ratings and the product description sections of your listing page
- Product Brand
- Product line
- A material/ key ingredient
- Have 6+ HD images
- Have a white background for the main product page
- Have an email follow up strategy
- Invest in Amazon early reviewer program or the Amazon Vine for gathering reviews for a new product
- Include only product-related information.
- Write clearly and concisely.
- Make sure the description matches your product images.
- No testimonials or quotes of any kind allowed
- No promotional messages
- No promoting other products except the product itself.
Tips on writing product descriptions for Amazon
- Make it easy to read; crisp 150 + worded description
- Talk about the benefits of the product
Ratings affect buy box decisions
Ratings can influence Non-buy box orders