Benefits of connecting your Amazon Advertising account with SellerApp

Amazon advertising opens a world of opportunities for sellers to explore and take their business to the next level. Amazon has 3 different types of ads - Sponsored Products, Sponsored Brands, and Sponsored Display. Each of these ads serves different purposes. 

In order to make the most of your PPC campaigns, you need advanced PPC tools that give you insights on how to improve your campaigns. The SellerApp dashboard helps optimize your campaigns and apply automation according to your advertising goals. 

In order to use SellerApp’s PPC tools for your campaigns, you need to connect your Amazon advertising accounts with the SellerApp dashboard. This allows SellerApp to extract and analyze all the data and take control of your campaigns. 

Once you connect your advertising account, you can get started with automation and leverage the different pre-defined rule templates on our dashboard. You can read this help article on SellerApp automation rules which describe:

  1. Money Saver
  2. ROI Optimizer
  3. Keyword Harvester 

If you don’t want to use any of the automation rules already available, you can create one from scratch. You can do so using the custom rules option under Automation in advertising. Read this help article on custom automation rules for a deeper understanding of how to create one and how you can benefit from it. 

With SellerApp automation you can:

  1. Create a rule from scratch 
  2. Choose the source or the targeting options - manual and automatic 
  3. Set the conditions - Bids, Impressions, Clicks, Orders, and more
  4. Choose the course of action for when the conditions are met 
  5. Choose the frequency for the rules, i.e., the days of the week during which you want your custom rules to run. 

You can also watch our video on Custom PPC rules for a step-by-step guide on how to create them. 

SellerApp automation also allows for Dayparting which means you can schedule your ads to run at specific times of the day during which you can gain the most visibility, impressions, and clicks. In other words, it means you can schedule your ads to run during the times of the day that your ads are expected to receive the most traffic thus enabling you to make efficient use of your ad budget.

Thus, connecting your Amazon advertising account is of paramount importance for the success of your PPC campaigns. We value your data and do not violate your privacy in any manner. The data we use is secured and used only for the purpose of boosting your PPC performance and revenue. 

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