PPC cost summary Estimated reading: 1 minute The overall PPC Costs is calculated to give you a precise view of how much money you spent and the resulting sales fetched. The first section gives you an overall sales picture of the PPC cost spent and the revenue generated from the ad sales. The second chart is a breakdown of the sales versus the PPC costs for automatic and manual campaigns separately. It is advisable to have a reduced bid rate for automatic campaigns. The target is very vague since Amazon automatically identifies the search terms for which the ad must be shown. These search terms are extracted from the keywords in your title, product feature, description section, etc. The Ad impression is not very precise in terms of the CTR and the sales rate. Therefore it is better to bid lesser in automatic campaigns. ArticlesAmazon BSR moversHow to make a profitable Amazon PPC campaigns?Amazon PPC Strategy - Setting up the right goalsTarget by ASIN, Brand, or Category: Using PAT in Sponsored Product AdsWhat Is a Percentage Point Change and Why Does It Matter in Placement-Level Bid Automation?Amazon FBA FeesA comprehensive guide to SellerApp’s advertising Overview15-day Amazon PPC Optimization StrategyHow to Use SellerApp’s Keyword Targets Tool to Optimize Your CampaignsManual vs Automated Keyword Optimization: Which Strategy Actually Moves the Needle?
