What are Backend keywords or Search terms?
Amazon Backend Keywords are the ones that are used at the ‘Backend’ section of the Seller Central account.
Backend search terms can increase the reach of your product by a great extent. They help you rank for keywords that cannot go into your product listing page. Identifying the right set of backend terms for your Amazon product is not a huge task but can be a little tricky sometimes.
- Go to Keyword Research enter your product category. Find keywords that can go into your backend search terms.
- Go to My products > Tracked Products > Product Keywords. Identify keywords that are most relevant to your product but not yet used in your product listing, add them to your backend.
Best practices for providing backend search terms
- Don’t include product identifiers such as brand names, product names, compatible product names, ASINs, UPC codes, etc.
- Don’t provide inaccurate, misleading, or irrelevant information such as the wrong product category, the wrong gender, out-of-context words, etc.
- Don’t provide redundant information that is already captured in other fields such as title, author, product description, bullet points, brand, etc. It won’t improve your product placement in search results.
- When entering several words as a search term, put them in the most logical order. A customer is more likely to search for big stuffed teddy bears than for teddy stuffed bears.
- Use a single space to separate keywords. No commas, semicolons, carets are required.
- Don’t include statements that are only temporarily true, e.g., “new,” “on sale,”, etc.
- Don’t provide variants of spacing, punctuation, capitalization, and pluralization (“80GB” and “80 GB,” “computer” and “computers,” etc.). Amazon search engine automatically includes different case forms, word forms, and spelling variants for searching.
- Abbreviations, alternate names, topic (for books, etc.), and key character (for books, movies, etc.) could be included.
In the keyword suggestions, find keywords that are very relevant to your product
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