This section gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign and analyze the overall performance of the campaign by taking a look at the total PPC costs, and the total sales brought in by the campaign.
Identify the high performing keywords and the under performing keywords. Also, identify keywords that have a low CTR rate. If there is an increase in the under performing keywords and keywords with low CTR, the campaign probably needs a refinement to identify the keywords that have a negative impact.
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