Here's an article about Amazon PPC and optimization best practices
We get it - tracking PPC metrics is a hard task. The job becomes harder when you make changes to optimize your campaigns.
The Trends in SellerApp’s PPC Analyzer stores the data of your PPC Campaign to compare and evaluate every tiny change you’ve made to your campaigns - to analyze and compare the important Ad KPIs.
- Use the gear icon on the top left to configure and choose the metrics to analyze
- Compare the historical data by selecting the date range
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