Amazon provides sellers the option of entering hidden keywords/ search terms to enhance the discoverability of your Amazon product.
Never neglect to optimize your backend keywords. Though they are not visible on-page, they work great in bringing in more traffic. Checking the indexing information as well as the PageRank for your backend keywords ensures that your backend keywords are equally optimized as your on-page keywords.
How to check Indexing of Keywords on Amazon?
It’s pretty simple and basic. First, go to the product detail page if you don’t have the ASIN on hand. Once you land on the page, go to the URL and locate the 10-digit ASIN.
For our example, we’ll use a copper fryer with ASIN-B01N3JX20L
Now, go to the search bar and paste in the ASIN and then the keyword. To get the indexing information for a product, simply put “B01N3JX20L fryer” into the search bar and hit enter.
If it is indexed the search results display the ASIN.
If it isn’t, the search engine results page will say “Your search “B01N3JX20L fryer” did not match any products.”
You can use this reverse ASIN lookup method on any product on Amazon. However, this trial and error method is quite confusing and time-consuming. Checking each and every search term and keyword for indexing will drive you crazy and won’t be of much help unless you keep a note of it every day. So why not do this process using a tool from the beginning to make your life easy.
How to use the Amazon Index Checker
- Go to your Seller Central Account
- Copy the backend search term.
- Paste them in the Amazon Index checker
The Amazon Index Checker displays whether the keywords are indexed or not.
What does the status mean?
Indexed– Amazon has associated these keywords to be associated with your product. An Amazon search with the keyword includes your product in the display results.
Non indexed– Your product is not indexed/associated by Amazon with the keyword. A search using that particular keyword does not include your product in the results.
What to do next?
It is not really great if your product is indexed for a particular keyword but does not come anywhere in the first few pages of the search results. Once you get the keywords that are getting indexed from your backend search term, add them to Keyword Tracking to understand the search rank and the PageRank.
If you find too many keywords that are not getting indexed, you can tackle the issue in two ways and fix it.
- Go back to Keyword Research. Find relevant keywords to your product that have a good search volume and are not in your product listing or backend terms.
- Dig your competitor’s keywords. Find products that are similar to your product with Product Research. Add them to tracked products to find product keywords. Shortlist the ones that have great search volume and are relevant to be added to your backend.
Want to learn more?
Still, have questions?
If you’re a bit lost, hit up the help team or chat with us to find answers to your query.
Customer Success Head at SellerApp
Customer success leader with expertise in coordinating between cross-functional teams in product development and strategy, professional services, sales, marketing and content to deliver excellent customer experience and accelerate growth within the company by ensuring clients’ success.