Why do the PPC Ad KPIs matter?
By combining the data from the views (Impressions) and clicks(CTRs to the impressions) and the orders, you reveal the picture of how your product ad is looked at by potential Amazon shoppers. This data helps sellers allocate their ad budget and work the right metrics for better sales and Amazon optimization.
Here’s an article about Amazon PPC and optimization best practices
Before you start off analyzing your campaigns, set the right stage and paint a broad picture of what your campaigns are going to attain. If you were to look at the goals from an outcome based goal, the goals would be
- Launching a new product, ranking for the main keywords
- Increase Sales aggressively / Breakeven optimization
- Increase sales cautiously / increasing organic ranks and the overall profits
Amazon PPC Campaign Manager Summary
The Campaign Manager gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign and analyze the overall performance of the campaign by taking a look at the total PPC costs, and the total sales brought in by the campaign.
Customer Success Head at SellerApp
Customer success leader with expertise in coordinating between cross-functional teams in product development and strategy, professional services, sales, marketing and content to deliver excellent customer experience and accelerate growth within the company by ensuring clients’ success.