SellerApp Campaign Manager – Advertising Feature Estimated reading: 3 minutes Compare key performance metrics of your PPC campaigns with SellerApp’s campaign manager. Get insights at all levels of the hierarchy – campaign level, ad group level, and keyword level. Evaluate the performance of your sponsored ad campaigns The campaign manager is divided into two sections. The first section consists of intuitive graphs to help you understand your account-level performance. The second section will guide you through your campaign-level insights. Account-level performance Here’s how you can evaluate the performance using the graphs. PPC Revenue vs ACoS Revenue generated from your ads and the advertising cost incurred to generate a sale Orders and conversion rates Get a peek into the total number of orders generated and the conversion rate of your campaigns. Clicks vs click-through rate How many people are clicking on your ad? Do you have a good click-through rate? If not, you need to optimize your keywords. Brand conversions This graph will help you estimate the cost to acquire new customers and grow brand awareness. Brand change The percentage of orders and sales from new-to-brand shoppers versus total orders and total sales generated by return customers. Campaign-level performance The second half of the campaign manager has the table to help you understand campaign metrics and performance attributes. You can also edit the campaigns according to your business goals. Note: Update your target ACoS to see how your campaigns are performing. You can view the campaigns in the similar structure you’ve organized it in your Amazon seller central account. SellerApp’s Campaign Manager gives you a detailed look into the structure of the campaigns and the overall performance of each structural unit of your Sponsored ad. Campaign – This is the name of your campaign. Click on the campaign name to get individual insights into your campaign metrics and ad groups. Status – This shows the status of the campaign. Click on the green button to edit your campaigns. You can also edit the campaign status, budget, bidding strategy, target ACoS, and more. Using the Data Export feature Use the download button next to the table to export the results for a specific time period and perform a complete analysis of your account. Review the campaign subsets to see how they are trending toward your goals. Not all campaigns have the same goals, so use the relevant metrics to evaluate performance. Additional Resources Check out this guide to learn more about Amazon PPC ArticlesNumber of Amazon SellersA comprehensive guide to SellerApp’s advertising OverviewAmazon PPC Automation - Frequently Asked Questions | SellerAppStop Bleeding Budget: How to Use SellerApp’s Negative Keyword Tool EffectivelyWhy SellerApp’s CPC Estimates May Differ from Amazon’s Reported CPCCompetitor ProductsChoosing the Right Fulfillment Method on AmazonSellerApp Automation Rules - OverviewAdvanced Strategies to Improve Your Sponsored Products CampaignsWhat Happens If You Manually Change Campaign Settings on Seller Central or SellerApp While Automation Is Active?
