Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads. Therefore, sellers need to monitor Amazon search terms report regularly. One of the best advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these …
If you cannot attribute your sales to a particular part of your sales funnel, then you can’t optimize your marketing channels. If you have tried driving external traffic to your Amazon listings, you know how hard tracking the campaign’s effectiveness. You were left out to guess whether a customer followed through and purchased the product …
What’s the one thing that your customers love while shopping? Getting a good deal. How do you give it to them? With product bundling. Product bundles offer value to both shoppers and retailers. Amazon Virtual Product Bundle Program is a powerful tool to increase your revenue per sale. With this post, I want to give …
Amazon has excellent customer penetration. With around 150 million Prime subscribers in 2019, the opportunity to sell on this marketplace is only growing further (Statista). Merely being present on this platform does not reap you profits. You need to understand that Amazon is a marketplace driven by product visibility, price, and customer service. Only a …
At SellerApp, we’ve been managing thousands of accounts from the past few years. And, there’s one thing we can say positively is that Sponsored Product Ads are one of the most effective ways to dominate on Amazon. When optimized the right way, you can definitely drive more conversions and increase your product discoverability. As more …
Last year, Amazon rolled out a new update to the Sponsored Products, called Product Targeting, wherein sellers can target certain brands, categories, and products to display their ads. This feature has given granular control to the marketers and sellers over Amazon PPC campaigns. Now, sellers can decide where they want to display their ads with …
Perplexing is becoming a common way to describe the current state of e-commerce, for Amazon and beyond. Most sellers are finding significant success and new customers, though there’s no straightforward way to understand how much is a COVID-19 bump and what is long-term growth. You could be having the best Q2 of your store’s history …
Are you selling on Amazon? Then this guide is for all the sellers who want to know about the best sales tax automation tools out there. While running an e-commerce business – right from managing your inventory, to running PPC campaigns effectively, from fulfilling orders to handling your customers, there are a lot of things …
Trying to figure out the best products to sell on Amazon is the hard part. With more than 400 million products out there on Amazon, it can be difficult to sort out the best niches that work on Amazon. A new seller or an experienced seller might have experienced this situation at least once. SellerApp’s …
Recently, Amazon has launched Sponsored Display Product targeting for US sellers. Let’s take a look at what it entails for the sellers and advertisers. In April, Amazon has released a product targeting feature for Sponsored Display Ads. These new options are available in seller central accounts of Amazon. With product targeting, advertisers will be able …