Grow a winning brand with SellerApp!

SellerApp believes in empowering Amazon sellers of all sizes with powerful data analytics and tools to master and ace their seller game. Presenting – the SellerApp Freemium plan! Take a look at everything we have on offer for you and we can guarantee no other Amazon seller platform gets as good as this.  So what…

As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

It’s a widely acknowledged truth – six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

Amazon SEO is more than the fuel that helps you run the race. It’s the GPS that guides your products to the right customers. Think of Amazon as both a marketplace and a search engine. Every time someone types in what they’re looking for, Amazon’s algorithm quickly decides which products to show first, and the…

June 2025 was a strong month for Amazon Advertising and Seller Central updates. However, beyond the usual feature tweaks, this month’s changes offer real, practical advantages.  Especially for campaign managers and operators handling multiple brands, clients, or product lines. With deeper access to purchase behavior through AMC, better DSP visibility, improved acquisition tools in Sponsored…

On Amazon, visibility isn’t always accidental; it can be engineered and represented as Share of Voice Amazon.  In a marketplace where thousands of sellers compete for the same customer base, how often your brand shows up within the SERPs determines whether you scale or stay stagnant.  Share of Voice tells you if your ads are…

The ecommerce conversion funnel isn’t just a series of stages, it’s a behavioral roadmap. Every click, scroll, bounce, or purchase reveals intent. The real question is, are you paying close enough attention to these signals to translate them into actionable insights and drive sales? Across websites and marketplaces, shoppers move through distinct funnel conversion ecommerce…

Amazon UGC isn’t just a nice-to-have; it’s your product’s secret weapon in a scroll-happy world that lacks trust. These days, shoppers don’t just want picture-perfect products; they also want proof. While most sellers are busy tweaking bullet points and launching PPC campaigns, your competitors are quietly cashing in on UGC on Amazon.  We’re talking real…

Early last year, sellers witnessed Amazon officially discontinuing its Amazon email marketing feature as part of the removal of Manage Your Customer Engagement (MYCE). This feature enabled brand-registered Amazon sellers to email Amazon store followers product launch-related announcements, sales and offers, product spotlights, holiday/seasonal promotions, and promotional content.  If you, as an Amazon seller, relied…