Automatic Campaigns is where Amazon decides when to display your product ad based on the keywords identified from the title, description and other sections from your product listing.
Automatic Campaigns are the easiest way to get started with Amazon PPC, however, they require fewer management efforts and keyword research.
With automatic campaigns, you have very less control over the campaign, and the ad targeting is very poor. Therefore the ROI is also poor. However, you can mine gold from Automatic Campaigns by discovering search terms that are high performing and converting those keywords into profitable manual campaigns.
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