Amazon Listing Quality (LQI)Overview
One of the most important factors of Amazon product ranking is relevancy and product listing quality. The individual sections of the product listing strengthen relevancy. A powerful copy gives credibility and a keyword optimized listing increases your search rank and therefore conversions.
What is LQI?
Listing quality index ( LQI ) is a weighted score assigned to the product listing based on 6 different sections.
Listing Quality Score is based on 6 major components of an Amazon product listing.
- Bullet Points
- Product Description
- Fulfillment method
Where to find this feature?
Login to SellerApp > Dashboard > My Products > Tracked Products – click on a tracked product > LQI
An LQI value above 80 is well optimized. If it is between 60 – 80, it is optimized but needs more improvement. If it is below 60 then it needs a lot of improvement.
Each section in the LQI has a clear description of the recommended standard value and the errors in the listing that requires to be fixed.
- A green tick indicates that the listing qualifies the section.
- A red cross indicates that the section requires improvement.
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