Amazon Listing Quality (LQI)Overview

One of the most important factors of Amazon product ranking is relevancy and product listing quality. The individual sections of the product listing strengthen relevancy. A powerful copy gives credibility and a keyword optimized listing increases your search rank and therefore conversions.

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Best practices for Product Listings

Product Insights

What is LQI?

Listing quality index ( LQI ) is a weighted score assigned to the product listing based on 6 different sections.

Listing Quality Score is based on 6 major components of an Amazon product listing.

  • Bullet Points
  • Product Description
  • Images
  • Fulfillment method
  • Reviews
  • Rating
Where to find this feature?
Login to SellerApp  > Dashboard > My Products > Tracked Products - click on a tracked product > LQI

An LQI value above 80 is well optimized. If it is between 60 - 80, it is optimized but needs more improvement. If it is below 60 then it needs a lot of improvement.

Each section in the LQI has a clear description of the recommended standard value and the errors in the listing that requires to be fixed.

  • A green tick indicates that the listing qualifies the section.
  • A red cross indicates that the section requires improvement.

Free Tool

Amazon Listing Quality Check

Want to learn more?

How to make your Amazon product listing efficient

How to Write Impactful Amazon Bullet Points that Sell

Still have questions?

If you’re a bit lost, hit up the help team or chat with us to find answers to your query.


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