Cost-per-click usually goes by the acronym of CPC. On Amazon, the term cost-per-click means how much Amazon charges each time a visitor clicks on a sponsored link.
SellerApp CPC is an estimate of the average Amazon PPC of a keyword. It also gives you an idea of the competition for each keyword.
If you want to get started, SellerApp campaign manager is a great place to review your Amazon Sponsored Ad metrics. You can view these metrics at the campaign level, ad group level, and keyword level to see if the metrics are meeting your target ACOS.
How to find this feature?
Go to the SellerApp dashboard → Advertising → Campaign manager.
You can find the list of campaigns and their metrics in a similar structure you’ve organized them in your Seller Central account.
Why is your CPC important?
While getting started with an ad campaign, you always want to know how much it costs. If your CPC is too high, you won’t be able to achieve a high return on your investment.
Worried if your CPC is too high?
As Sponsored ads gain more traction, the average CPC continues to increase for most of the categories on Amazon.
If you are worried if your CPC is high, then calculate the perfect bid.
You can calculate the perfect CPC for your keywords based on the target ACOS.
Here’s the formula:
If you want to get more clicks, you need to figure out what CPC will work for your ad budget.
How can you lower your CPC?
You can lower your CPC by:
- Finding the right keywords that fit your product. SellerApp’s Keyword research can help you with that
- Optimizing the listings with the right set of keywords
- Audit your PPC campaigns’ performance regularly
Learn more about Amazon CPC strategies in this video: