SellerApp’s Profit Dashboard helps you analyze and drill down to each product to understand the sales, net revenue, profit margins, existing inventory and inventory forecasts for each product.
How to access this feature?
Login to the SellerApp dashboard > Profit Dashboard > click on Products on the blue header > Click on Analyze for any product.
Note : This works if you’ve are currently selling on Amazon, and have connected your MWS account to SellerApp. If not watch this video on how to connect MWS to SellerApp, to get to Amazon Account and Profit management.
Product Analysis is bucketed into 5 major features
Overview – It helps you analyze the important sales and profit KPIs, comparison, and summary
Sales – Revenue Orders and the sales margins
Inventory – Current Inventory analysis and forecasts
Competition – Top competing products and the niche overview
Recommendations – Suggestions for the best action course to maintain the right balance for the product.
A comprehensive illustration to easily compare and analyze the account KPIs and metrics. The data comparison is done taking into account all the products in your Amazon account.
Compare metrics of performance by choosing it from the gear icon on the top left of the overview. Customize the date range to set the data according to your choice.
The inventory health describes the current stock levels and the number of days, beyond which your inventory levels would get replenished.
Hijacker Alert helps you monitor the product listing and instantly get an alert you when another seller attempts to sell counterfeits of your product or hijacks your product listings. Enable the alert to set it up.
Product portfolio analysis is used to assist in planning the product marketing strategy by analyzing the existing portfolio and inventory to decide which products should receive more or less investment.
PPC Performance Metric
PPC metrics provide the most complete picture of your performance. SellerApp provides the data to measure performance all the way down to an ad click.
The sales KPIs show the revenue and the order rate for the product, highlighting the profit margins you are making.
The profit margin is based on the listing price and the other expenses to sell the product units.
Revenue and Orders
Comprehensive illustration of the revenue and sales orders, to aid you to compare the sales rate for a period of time.
Tracking and keeping your inventory levels up to date have shown to increase search rank, buy box wins on Amazon.
The Profit dashboard Inventory Summary gives you the main inventory data on the product.
- The current product units in your FBA inventory for the product
- The sales rate of the product, i.e. the number of units sold per day
- The days the current stock would last
- Minimum time to place an order with the supplier, to ensure that you don’t go out of stock.
Orders Address Map
Identifying the geographic location of your buyers help achieve the following,
Setting up geography specific targetted ads – Identifying the key areas of your customers reside in could be a major marketing advantage, if you are a big-time seller (even planning to be one). Programs like Google Adwords and Facebook Ads lets you target these specific locations and tailor your marketing for the specific geography. This data helps you identify which geographic locations are most frequently interested in your product and that area can be targeted for campaigns.
Warehouse location – Moving your inventory warehouse to the location you get the most orders from could help you enhance the customer experience by reducing shipping delays. It also is a good bargain in terms of the shipping prices involved. However, this indeed is a huge decision to make.
This data could also help to penetrate your reach into regions and locations that you have a low order.
Setting up Inventory Alerts make it easy to reorder stocks before you go out of stock. Set up the minimum stock level, below which you’d like to recieve an alert for a restock.
It sums up the top competing products based on the current product position in the category and niche.
The competition summary analyzes the overview of the competing arena, putting out the major KPIs of rival products and sellers.
- The average sales per day of the competitor products. If your sales levels are lower than the average sales per day, consider relooking into your product visibility, and the listing optimization. Employ proven methods like running sponsored ads to increase awareness and visibility.
- Average net revenue of each seller
- Product reviews on the portfolio – Lower review rate, or even a bad review does a lot of harm to product sales. Ensure that you maintain good product quality. If there is a bad review, reply to it in the best possible way. Do the maximum you could to project your customer support and service.
- Average Seller rating
- Average landing price/selling price of the competitor products. If your product is highly priced compared to your competitor, make it evident on your product listing to explain the reason for the high price.
- Average BSR
Suggestions for the best action course to maintain the right balance for the product.
Customer Success Head at SellerApp
Customer success leader with expertise in coordinating between cross-functional teams in product development and strategy, professional services, sales, marketing and content to deliver excellent customer experience and accelerate growth within the company by ensuring clients’ success.