SellerApp Sales Dashboard

Estimated reading: 7 minutes

SellerApp’s Sales Dashboard helps you analyze and drill down to each product to understand the sales, net revenue, profit margins, existing inventory, and inventory forecasts.

Benefits of using the SellerApp Sales Dashboard

1. Sales Profit Tracking

Analyze your sales performance and ROI at an in-depth level with the net profit chart. Gain a thorough understanding of the top-level spends, profits, sales, and orders.

2. Profit Tracking at Account/Product Level

With access to customizable filters, analyze profitability for each specific product according to their marketplace, specific time frame, and against the investments you made on the item, after inventory, and advertising costs.

3. Sales Trends and Comparison

Identify and compare sales trends across different time periods. Our Sales dashboard predicts trends in product sales, with intelligent adjustments on the costs to maximize your margins.

4. Inventory Management

Never lose your sales momentum or product ranking. Our proprietary algorithms will alert you whenever a product is running low on inventory and needs restocking. Restock your inventory based on profits, and not on inventory levels. Identify the outliers with product-level inventory and sales data.

5. Forecasting

Stay prepared and well-stocked with SellerApp’s data-backed sales forecasting and inventory alerts. Gauge product demand ahead of time and get alerts to maintain your sales momentum. Precisely ascertain the number of days your inventory will last with an advanced forecasting system. Leverage the smart forecasting algorithm to maintain the right stock levels even during peak shopping seasons.

We have more exciting upcoming benefits like Rating/Review management and Q&A management to offer customers more clarity on the quality and standards of your products and customer services you offer.

How to access this feature?

Note: You can view reports only if your Seller Central account is synced with the SellerApp dashboard for real-time data updates. Watch this video for step-by-step instructions on how to Connect Your Amazon Seller Account to SellerApp.

Overview

SellerApp’s simplified user interface allows you to sort and filter the key parameters before viewing the data for any specified time period.

Select a date range and get a clear snapshot of your inventory levels and sales. With SellerApp, you can retrieve reports by choosing from a flexible time frame. We provide a historical trend of sales data that lasts beyond 90 days. That means we give you the flexibility to review your sales across a time frame ranging from the previous day up to the date that you connected your Seller Account (MWS) to SellerApp.

Summary

View a quick comparison and overview of the performance of all the products in your Amazon store – revenue, expenses, profit, etc.

You can view analyzed reports that take into account 8 key metrics for your products:

Revenue

The amount of money you made within the specified period of time. The revenue is the top line amount or the gross revenue from which the other costs such as shipping, promotional costs, etc are subtracted to obtain the net amount/profit.

Order(s)

This differs from ‘Units ordered’. The number of orders translates into the total number of times shoppers have bought your product. It includes the returned and canceled orders as well.

Units ordered

Units ordered are the number of product units that have been ordered.

To understand the difference between orders and units ordered here’s an example

Lena orders 10 units of your one ProductX.

So, Order = 1 and Units ordered = 10.

Canceled

This translates to the total number of times shoppers have canceled your orders.

Units canceled

The number of canceled units from the total units ordered.

Ad cost

The cost spent on ads for a particular period of time.

The Ad costs in comparison to the gross revenue help you understand the cost to bring in the revenue.

If you do not see any data in the Ad costs, the only possibility is that you haven’t yet connected your Amazon Advertising account to SellerApp, or that you are not spending any money on Amazon advertising.

Units per order and the sales per order are two intelligent metrics on how to increase the overall profits. Both these metrics can together be called the AOV or the Average Order Value, which is influenced by two important factors:

A. The number of units ordered per purchase

B. The price of each unit

Avg units per order item

The number of units purchased per individual shopper. Units per order greater than 1, means shoppers are purchasing more than 1 unit of the product per visit.

Avg sales per order item

This translates to the net revenue per order.

A comprehensive illustration to easily compare and analyze the account KPIs and metrics. The data comparison is done taking into account all the products in your Amazon account. Customize the date range to set the data according to your choice.

Monthly Target

Monthly target helps you set goals in terms of revenue and helps to build a successful Amazon store. Setting up incremental targets helps achieve the bigger goals, and gain traction that leads to profits. Use the edit icon on the top right to edit and set a monthly target. Analyze the data every week to ensure that you are on the right track. If you’re falling back, increase your efforts to work on the factors that increase sales. At the same time, cut down on the aspects that are not converting.

Stock Levels

The last thing an Amazon seller would want is to lose a sale because of insufficient inventory to fill an order. Keeping track of stock levels also helps you get a better understanding of what’s selling and what isn’t.

Stock Levels projects the stock levels of all your Amazon products. SellerApp considers the inventory levels based on the sales rate analysis of the previous 6 months.

High Stock Levels

Products whose stock levels would last for a while, with the sales history and the order velocity considered.

Ideal Stock Levels

The ideal stock levels for a product are calculated keeping in mind the sales velocity of the product, i.e. the number of product units sold every day. This is compared to the current stock rate and segmented as ideal, low.

Out of Stock Levels

This results in the loss of Buy Box, search ranks, and the coveted Amazon badges.

Outlier Stock Levels

These are products that have no particular pattern of sales and do not see a great sales rate, therefore they don’t have enough data points to predict the stock indicator levels.

Inventory Summary

Denotes the current inventory count for all your SKUs.

Top Products

The top-performing products from your storefront, in the order of the net revenue.

With large portfolios, it is hard to keep a track of the big picture, especially the changing customer interests and demand. Top products help keep track of products that are in current demand and see the most sales.

This helps to identify products raking in the maximum revenue from your Amazon product line.

Products

Log into the SellerApp dashboard > Sales > Products

Select a date range to view analyzed reports for the total number of orders, SKUs, and revenue earned for that date range along with the cost of goods, listing price, etc.

Inventory

Log into the SellerApp dashboard > Sales > Products

Select a custom date range to view reports for inventory levels of all the SKUs – this includes all your product variants, units in stock, inventory cost, and inventory retail amount.

Total Products

The number of product variants currently active in your Amazon store

Units in stock

The total number of a product’s units available in your inventory for sale.

Inventory Cost

The manufacturing costs /sourcing costs of the inventory in stock

Inventory Retail

The sum total of the retail revenue. It is calculated based on the selling price of the product.

The SellerApp dashboard and SellerApp support team are here to guide you through every step of the way. Go ahead and start scaling your business now!