Amazon B2B Product Opportunity Reports

Estimated reading: 6 minutes

SellerApp offers Business Product Opportunity (BPO) reports to help you identify and capitalize on the demand for certain products and categories that are popular among Amazon Business customers.

Why do you need BPO reports?

Our BPO reports are essential for B2C retailers and marketers who want to expand their business. These reports help you evaluate your product or category demand, estimate the profitability, trends, and competition on the Amazon marketplace. You will directly get recommendations based on insights into Amazon B2B customers.

New to Amazon Business? Check out this detailed guide to get a clear picture.

How to find B2B Product Opportunity Reports on SellerApp dashboard

Login to SellerApp dashboardu
Go to Report Central
Download the BPO (Business Product Opportunity) reports

Let’s take a look at what these reports can mean to you.

B2B product opportunities: Recommended for you

With the help of customer demand signals (of Amazon Business) and your current listings, Amazon Business creates recommendations that might be a good fit for your business on Amazon.

You can download the report to view all the recommendations.

Note: Amazon refreshes the data every week.

You can see the following data in each recommendation.

Seller_id

Id of the seller who requested the report.

Asin

It’s the unique Amazon Standard Identification Number (ASIN) for the product that is listed on Amazon. If the ASIN isn’t listed, it means the product is not listed on Amazon.

itemName

The title of the product.

Link

A hyperlink to the Amazon product detail page.

Brand

It’s the brand name of the product.

Category

The primary product category (on Amazon).

Example: Office products

subCategory

It is the secondary product category.

Example: Computer Monitors

lowestPriceInTheLastWeek

The lowest priced offer on the product in the last week. It excludes shipping price.

hasFBAoffer

True: It means at least one Fulfillment by Amazon (FBA) offer exists on the product.

False: It means there are no FBA offers for the product.

offerCount

It denotes the total number of active offers on each product (including Amazon Retail)

hasAmazonOffer

True: It means that an active Amazon offer exists on the product.

False: It means there are no active Amazon offers for the product.

hasOfferWithVATInvoiceGeneration

This field will be equal to ‘true’ only if it has at least one offer from a seller who has adopted an automated solution for VAT invoice generation. This type of offer will guarantee that the buyer will have access to a downloadable VAT invoice.

reviewCount

This shows the total number of customer reviews on each product.

b2bSalesRank

It is the sales rank of each product at the category level. The metric is based only on Amazon Business customer purchases.

b2bSalesRankGrowth

It measures the growth of business sales rank over the past 30 days. It can be ‘High,’ ‘Medium,’ or ‘Low.’ ‘High’ means that the product’s business sales rank has grown over 33% from the previous month. ‘Medium’ means that it has grown from 0% to 33%. ‘Low’ means that the Business Sales Rank has decreased (growth less than 0%).

Pageviews

It measures the number of times that the specific product has been viewed in the past 30 days. It can be ‘High,’ ‘Medium,’ or ‘Low.’

A ‘High’ means that the product is in the top 40% of the product’s category. A ‘Medium’ means the product is in the next 40%. A ‘Low’ means that the product is in the bottom 20% of its Category.

partNumber

It is the Manufacturer Part Number or MPN of the product.

ean

It is the European Article Number or EAN of the product.

UPC

The Universal Product Code, or UPC, of each product.

modelNumber

It is the Model number of each product.

isbn

The International Standard Book Number, or ISBN, of each product.

isBrandYouOffer

true: It means the product shares a brand with at least one of your active offers.

false: It means the product does not share a brand with any of your active offers.

isCategoryYouOffer

true: It shows that the product shares a category with at least one of your active offers.

false: It shows that the product does not share a category with any of your active offers.

productPerformance

It measures the product sales to Amazon Business customers over the past 30 days.

It can be Tier 1, Tier 2, or Tier 3.
Here Tier 1 is best-performing, and Tier 3 is least-performing.

If the product has a business sales rank under 10,000, it is considered ‘Tier 1.’ If a product has a business sales rank between 10,000 and 20,000, then the product is considered ‘Tier 2.’ If the product has a business sales rank over 20,000, it is considered ‘Tier 3.’

Top sales rank

true: It means the product’s sales rank in the top 1,000 for its category.

false: It means the product’s sales do not rank in the top 1,000 for its category.

Low offer count

true: It shows that the product has less than 15 active offers.

false: It shows that the product has more than 15 active offers.

isProductOnAMazon

A ‘true’ means the product is listed on Amazon. A ‘false’ means the product is not listed on Amazon

Note: The report may take up to 10 minutes to generate. The report data and real-time data might vary due to reporting lag.

B2B product opportunities: Products not yet on Amazon

For this report, Amazon uses customer’s demand signals and search data, data from requests for quotes, and product lists submitted by customers.

All the above metrics are used to compile a list of product recommendations that are in demand but are not yet on Amazon.

b2b product demand

Note: This report is refreshed weekly similar to the other one. It includes the following data for each product:

ItemName

The title of the product.

Brand

The brand name of the product.

Category

The primary product category. Example: Home and Kitchen

InitialB2bBuyerIndustry

It is the industry of the first customer who requested the product.

PartNumber

The Manufacturer Part Number, or MPN, of each product.

ean

The European Article Number, or EAN, of each product.

Model Number

It is the Model Number of each product.

Upc

It is the UPC, or Universal Product Code of the product.

initialB2bBuyerRequestedDate

It is the date on which Amazon learned that the product is not on their platform. It can be recorded as a result of a customer request.