SellerPrime also helps you track negative keywords in your PPC Campaigns. If used correctly negative keywords can help you reduce the ACoS rate of your product.
It is optimal to have an lower ACoS value and higher sales value. If this balance is lost, identify the keywords that have high click through rate, but zero sales rates, track them over a period of time and add the non performing keywords to negative keywords
Negative keywords are a great strategy to optimise your Amazon PPC, to drive in quality traffic and increase your ROI. Negative Keywords can have a positive impact on campaigns if implemented properly. They can be used to remove weak search terms that drive in a lot of traffic with very poor conversion rates. You can also use negative keywords to remove less relevant terms or the keywords that you do not want to associate with your product.
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