Amazon PPC Negative Keywords – How to Find & Optimize Ad Campaign?
Negative keywords in Amazon Advertising context, are the keywords that are either irrelevant to the product being sold or highly non-converting. Reasons could be many, such as the keyword could be too broad, too specific, highly competitive, etc. The outcome is the same. It drains money with little or no returns. If you mark them negative at the campaign level or an ad group level, you can save a substantial amount of advertising budget over time.
How to Optimize Amazon Negative Keywords?
The trick is to analyze and identify negative keywords.
SellerApp tracks negative keywords in your PPC Campaigns. You can find them in PPC Analyzer, Insights section. Clicking on "Mark Negative" will add it as a negative keyword at the ad group level
It is optimal to have a lower ACoS (Advertising Cost of Sale) and higher sales. If this balance is lost, identify the keywords that have high click-through rate and zero or little sales. Track them over a period of time and add the non-performing keywords to negative keywords in your campaign
Amazon Negative keywords are a great strategy to optimize your Amazon PPC, to drive in quality traffic and increase your ROI. Negative Keywords can have a positive impact on campaigns if implemented properly. They can be used to remove weak search terms that drive in a lot of traffic with very poor conversion rates. You can also use negative keywords to remove less relevant terms or the keywords that you do not want to associate with your product.
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