Keywords play the biggest role in reaching potential buyers. The best keywords for your Amazon product must have a balance of high search volume, lesser competition. Let’s understand the keyword metrics in the Keyword Research results
Where to find this feature?
Login to SellerApp > Dashboard > Keyword Research (from the navigational bar on top)
For each individual keyword, you will see five metrics towards the right.
SellerApp’s Keyword Research shows you three categories of keywords.
1. Amazon Suggested Keywords
These keywords are the options Amazon provides based on what customers have searched more, bought more and generated more clicks. Using these keywords make perfect sense since they are sure to have high conversion rates too.
2. Trending Keywords
These keywords indicate the current market trend. Their search volume increases seasonally and is currently experiencing a spike.
3. Keywords that are neither Amazon Suggested or Trending but are very relevant to your product.
Estimated Search volume
Search volume refers to average monthly search volume or in other words the number of times the keyword has been searched on Amazon on an average per month. Including keywords with higher search volume brings better traffic.
Cost per click rate is the actual price you pay for each click in your PPC (Pay per Click) marketing campaigns. SellerApp CPC is an estimate of average Amaozn CPC for each keyword. Even if you have no active PPC campaigns, CPC rate helps you understand the competition for each keyword. A keyword with a higher CPC rate obviously has more competition.
How difficult it is to rank for each keyword. A low competitive intensity means that your product can rank for the keyword easily.
Number of products that are indexed for a particular keyword or in other words, number of products that are displayed in the Amazon search result for a keyword.
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