Keyword Metrics
Keywords play an essential role in reaching potential buyers on Amazon. The best keywords for your Amazon product must have a balance of high search volume and less competition.
Let’s understand the keyword metrics in the Keyword Research results.
Where to find this feature?
Login to SellerApp > Dashboard > Keyword Research (from the navigation bar on top)
For each keyword, you will see six metrics towards the right.
a. Keywords
SellerApp’s Keyword Research shows you three types of keywords.
1. Amazon Suggested Keywords
These keywords are the options Amazon provides based on what customers have searched more, bought more, and generated more clicks. Using these keywords makes perfect sense since they have high conversion rates.
2. Trending Keywords
These keywords indicate the current market trend. Their search volume increases seasonally.
3. Relevant keywords
These are the keywords that are neither Amazon suggested nor trending but are very relevant to your product.
b. Match types
Here, we have 5 categories in match types. Let’s take a look at them.
- Broad match
This shows the keyword results that match an extensive selection of customer search terms. They are the least specific and have the potential to reach a wide range of audiences. For instance, the keyword ‘travel mugs’ will match with terms like travel mug and personalized travel mugs.
- Extended Broad
The extended broad match type shows keywords that are more generic when compared to the broad match type.
Let’s take the same example. If your keyword is ‘travel mug,’ it will match with search terms like mug travel coffee and cute travel cup.
- Phrase
The phrase match type keyword shows a customer search term if the keywords are present in the same order.
For example, if ‘travel coffee mug’ is your keyword, it will match with search terms such as ceramic travel coffee mug, small travel coffee mug, etc. but not for search terms such as coffee mug for travel and ceramic mugs for travel.
- Identical Phrase
The identical phrase match type shows the search terms in the order and provides a broad selection of keywords.
For instance, the keyword ‘coffee mug’ will match with search terms such as coffee travel cup and coffee ceramic cup.
- Exact
The exact match type shows the search term if it is an exact match of the keyword. It matches with only selected search terms. For instance, the keyword ‘travel coffee mugs’ will match with search terms such as ‘travel coffee mug’ and ‘travel coffee mugs’ only, but it will not match for any other search term such as ceramic travel mug, travel cups, etc.
This is how we narrow down the match types:
Extended Broad > Broad > Identical Phrase > Phrase > Exact
Each match type has its own advantages and disadvantages. So, start slowly and see which keywords will give you better results.
c. Relevance Score
SellerApp keyword research feature offers you a relevance score that helps you determine if the keyword is worth it or not. You will find the scale ranging from very high to low.
d. Search volume
Search volume refers to average monthly search volume or in other words the number of times the keyword has been searched on Amazon on an average per month. This includes keywords with higher search volume that bring better traffic.
e. CPC Rate
The cost per click (CPC) rate is the actual price you pay for each click in your PPC (Pay per Click) marketing campaigns. SellerApp CPC is an estimate of the average Amazon CPC for each keyword. Even if you have no active PPC campaigns, the CPC rate helps you understand each keyword’s competition. A keyword with a higher CPC rate obviously has more competition.
f. Estimated orders/month
This metric gives the estimated number of orders for a keyword in a month.
g. Conversion rate
This shows the conversion rate of the specific keywords listed.
Keyword research is an ongoing process and is critical to rank high on Amazon. Ensure that the keywords are relevant. Tailor them for better visibility, conversions, and relevance.
