The more reviews that people see for your product, the more likely they are to buy it. When others do something, we automatically and subconsciously determine that it is safe and even in our best interest to do the same. It triggers the social proof shortcut for your consumers. “Obviously, many others are buying it, so I will buy it.” Even if it sucks!
And here’s a crazy fact, a product with 400 reviews with 4.3 stars is sure to sell better than a product with a 4.8 rating having 14 reviews.
If the buyer is considering to buy your product, reviews have the power to close the deal for you. You can run an automated e-mail service, use Amazon Early Reviewer program, Amazon Vine program or make use of a third party review help service to gather initial reviews. The more reviews you have, the better.
Most sellers do not know how to use their customer review section to improve their Amazon product listing. You can’t control the words that your customers use while writing the review, but you can control the keywords that you use while responding to the views.
Customers can use the question section of your Amazon listing to ask you and others questions about your product. You should answer your customer’s questions and use your profitable keywords in your answers. Also, some of the answers can be added as part of the description or bullet point also!