SellerApp Privacy Policy

Last updated: June 8, 2026
  1. Introduction
    1. Sellmetric Pte Ltd and its subsidiaries and affiliates ("SellerApp," "SellMetric," "we," "us," or "our") respect your privacy. This Privacy Policy describes how we collect, use, store, and share your personal data when you use our products and services, including:
      1. The SellerApp and SellMetric websites (www.sellerapp.com and related domains)
      2. The SellerApp and SellMetric software platforms, dashboards, and seller accounts (the "Platform")
      3. Our self-serve (DIY) tools for product research, keyword research, listing optimization, PPC automation, profit analytics, and inventory and business monitoring
      4. The "SellerApp: Supercharge your Amazon Sales" Chrome extension and any other browser extensions or mobile apps we publish
      5. Our APIs and developer tools (including Amazon Seller, Walmart, Instacart, Lazada, Shopee, and Ecommerce Data APIs, and our Developer Console)
      6. Our managed advertising, agency, and strategic consulting services
      7. Marketplace and channel integrations including Amazon, Walmart, Flipkart, Google Ads, Bing, Meta (Facebook and Instagram), LinkedIn, quick-commerce platforms (Quantum for Blinkit, Zepto, and Instamart), and ONDC
      8. Webinars, events, newsletters, sales calls, and other communications with us
    2. We refer to all of the above collectively as the "Services."
    3. By using the Services, you consent to the processing of your information as described in this Privacy Policy, now and as amended from time to time.
  2. Application
    1. This Privacy Policy applies to personal data, meaning data from which you, an individual, can be identified, directly or indirectly. It does not apply to anonymized or aggregated data that cannot be linked to an individual. We may generate anonymized and aggregated data (for example, marketplace and category trends) and use it for any lawful purpose.
    2. This Policy sets a global standard for our processing activities. Where local laws are more restrictive, we comply with those local laws.
  3. Responsibility for Data Control and Processing
    1. Where personal data is collected and processed in connection with the Services, Sellmetric Pte Ltd is the entity responsible (the controller).
    2. In some cases we act as a processor or service provider on behalf of a customer, for example when we run managed advertising, operate our agency platform for your clients, or process marketplace data on your instructions. In those cases the customer is the controller, and individuals should contact that customer directly to exercise their rights over that data.
    3. For questions about this Policy, contact support@sellerapp.com.
  4. Country of Processing
    1. We operate the Services from the United States, Singapore, and India, and store and process data through third-party cloud and IT providers located in or operating from these countries. Where we transfer personal data across borders, we apply appropriate safeguards as required by applicable law.
  5. Information We Collect
    1. Information you provide to us
      1. Contact and account information such as name, email, phone, business name, job title, and billing address
      2. Account credentials and authentication details
      3. Payment and billing information, processed through our payment provider, Stripe
      4. Information submitted through webforms, support tickets, sales and strategy calls, webinars, events, and other communications
    2. Information we collect automatically
      1. Technical data such as IP address, browser type, internet service provider, device identifiers, operating system, and referring/exit pages
      2. Usage data about how you interact with our websites, Platform, and extension
      3. Cookies, web beacons, and similar tracking technologies (see "Cookies" below)
    3. Marketplace, advertising, and platform data. When you connect a marketplace or advertising account (such as Amazon Seller Central, Amazon Advertising, Walmart, Flipkart, Instacart, Lazada, Shopee, Google, Bing, Meta, or LinkedIn) to the Platform or APIs, we access and process data needed to deliver our research, advertising, optimization, profit, and reporting services. This may include:
      1. Seller and advertiser account identifiers
      2. Product identifiers (such as ASINs), listings, pricing, inventory, and catalog data
      3. Sales, order, traffic, profitability, and performance metrics
      4. Advertising campaign data, including spend, keywords, bids, and performance
      5. Authentication tokens and credentials used to connect your accounts via official marketplace and advertising APIs
    4. We access this data through authorized APIs and use it solely to provide the Services you request. For quick-commerce monitoring (Quantum) and competitive intelligence, we primarily process product, pricing, and ranking data rather than personal data.
    5. Browser extension data. The "SellerApp: Supercharge your Amazon Sales" Chrome extension operates on Amazon domains (including *.amazon.com and regional Amazon marketplaces) to overlay product research, profitability, keyword, and ranking data. It accesses product data visible on Amazon pages (such as ASINs, titles, pricing, ratings, and category data) and search queries you enter while using its features. Uninstalling the extension stops all collection through it.
  6. How We Use Your Data
    1. We use your data to:
      1. Provide, operate, and improve the Services and your account
      2. Deliver research, advertising automation, listing, profit, monitoring, and managed-services functionality you request
      3. Process payments and fulfill contractual obligations
      4. Communicate about your account, service notices, support, and (with consent where required) marketing
      5. Personalize, test, monitor, and enhance the Services
      6. Detect, prevent, and investigate fraud, abuse, and security incidents
      7. Comply with legal obligations and enforce our agreements
    2. We do not use marketplace, advertising, or extension data for behavioral advertising or profiling unrelated to the Services.
  7. Legal Bases for Processing
    1. Where applicable law (such as GDPR) requires a legal basis, we rely on: performance of a contract; our legitimate interests in operating and improving the Services, balanced against your rights; compliance with legal obligations; and your consent, which you may withdraw at any time without affecting prior lawful processing.
  8. How We Share Your Data
    1. We do not sell your personal data.
    2. We share personal data only as follows:
      1. Service providers. With third parties who process data on our behalf, such as cloud hosting, payment processing (Stripe), analytics, customer support, and email and marketing platforms.
      2. Marketplace and advertising platforms. With Amazon, Walmart, and other platforms as necessary to operate connected accounts and campaigns at your direction.
      3. Affiliates. Within our corporate group where necessary to deliver the Services.
      4. Agency and managed-services context. Where you use our agency platform, data may be shared between your agency and its clients as configured by you, including through white-labeled reporting and client portals.
      5. Legal and protection. To comply with law, legal process, or government requests; enforce agreements; and protect our rights, users, and the public.
      6. Business transfers. In a merger, acquisition, financing, reorganization, or sale of assets, where data may transfer to a successor.
      7. Aggregated and anonymized data. Which does not identify you, for analytics, research, and product improvement.
      8. With your consent. For any other purpose you authorize.
  9. Information Security
    1. We maintain administrative, technical, and physical safeguards designed to protect personal data against loss, misuse, and unauthorized access, including access controls, encryption in transit, and role-based permissions. No system is fully secure, and we cannot guarantee absolute security of data transmitted over networks we do not control.
  10. Data Retention
    1. We retain personal data only as long as necessary for the purposes described here, including to meet legal, accounting, and reporting obligations, resolve disputes, and enforce agreements. Where we process data based on consent (such as marketing), we retain it until you withdraw consent. We apply data-minimization principles and delete or anonymize data when no longer needed.
  11. Cookies and Tracking Technologies
    1. We use cookies and similar technologies to operate the Services, remember preferences, analyze usage, and support marketing. These may be strictly necessary, performance, functional, or targeting cookies, first- or third-party. You can manage cookies through your browser or our cookie banner; disabling them may limit features. We honor recognized opt-out preference signals, including Global Privacy Control, where required by law.
  12. Your Privacy Rights
    1. Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing; to data portability; to withdraw consent; to opt out of targeted advertising, sale, or sharing; and to lodge a complaint with a supervisory authority. To exercise these rights, email support@sellerapp.com. We will verify your identity and respond within the period required by applicable law. If we deny a request, you may appeal by replying to our response.
    2. European Economic Area and United Kingdom (GDPR / UK GDPR). You have the rights above and may lodge a complaint with your local data protection authority (in the UK, the Information Commissioner's Office at ico.org.uk).
    3. California (CCPA / CPRA). California residents have the right to know the categories and specific pieces of personal information collected, the sources, purposes, and categories shared; to delete; to correct; to opt out of sale or sharing; and to limit use of sensitive personal information. We do not sell personal information. You will not be discriminated against for exercising these rights. Submit requests to support@sellerapp.com.
    4. India (DPDP Act, 2023). If you are in India, you have the right to access and correct your personal data, request deletion when it is no longer necessary or consent is withdrawn, nominate another person to exercise your rights, and file a complaint with the Data Protection Board of India. Consent must be free, specific, and informed.
    5. Other jurisdictions. Residents of Canada, Mexico, Australia, Singapore, the UAE, and other US states with comprehensive privacy laws may have similar rights under local law. Contact support@sellerapp.com to exercise them.
  13. Children's Privacy
    1. The Services are intended for business users and are not directed to children. We do not knowingly collect personal data from children under 16. If you believe a child has provided us data, contact us and we will delete it.
  14. Third-Party Sites and Services
    1. The Services may link to third-party websites or services governed by their own privacy policies. We are not responsible for their practices and encourage you to review their policies.
  15. Changes to This Policy
    1. We may update this Policy from time to time and will revise the date above. Material changes will be communicated as required by applicable law.
  16. Contact Us
    1. Sellmetric Pte Ltd, 140 Paya Lebar Road, #10-09, AZ @ Paya Lebar, Singapore 409015. Email: support@sellerapp.com