How to Use ASIN Harvester to Automate High-Performing Keyword Discovery on Amazon

In a competitive advertising landscape, finding and leveraging high-performing search terms can be the difference between stagnant sales and skyrocketing growth. That’s where ASIN Harvester comes into play. This automated workflow identifies top-performing search terms based on real campaign data, allowing you to optimize your ad targeting and scale efficiently.

Let’s dive into how to set up and utilize ASIN Harvester Workflow to supercharge your Amazon advertising strategy.

Step 1: Navigate to Automation → Workflows

Begin by heading to the Automation section in your dashboard, and select Workflows. This is where you’ll build the automated process for harvesting valuable keywords.

 Step 2: Select “ASIN Harvester”

From the list of available workflows, choose ASIN Harvester. This tool is specifically designed to extract search terms tied to ASIN-targeted campaigns, which can be repurposed to drive performance across your account.

Step 3: Name Your Workflow & Choose Advertised Products

• Name the Workflow: Give your workflow a descriptive name that reflects its purpose.
  
• Select Actively Advertised Products (ASINs): Choose the ASIN(s) that you’re currently promoting. These products will serve as the core focus for discovering new search terms.
  

Step 4: Define Campaign Targeting Type

Next, select the Campaign Targeting Type that corresponds to how your chosen ASINs are being advertised:

• Manual Targeting: If you manually selected keywords or ASINs in your campaign.
  
• Automatic Targeting: If Amazon is determining where your ads are shown.
  

 Select Advertised Campaigns

Pick the campaigns to harvest search terms from. These must:

• Include the selected ASIN(s)
  
• Contain performance data from the past 30 days
  

 Mark Negative in Source

Optionally, enable Mark Negative in Source to automatically add harvested terms as Negative Exact in the original campaigns. This helps avoid duplication and reduces cannibalization.

Step 5: Choose Analysis Duration

Select the Time Period you want to analyze. This timeframe will determine which search term performance data is evaluated—typically 7, 14, or 30 days.

Step 6: Set Harvesting Conditions

In this step, you’ll define the performance metrics that a search term must meet in order to be harvested. These conditions help ensure that only the most effective and relevant search terms are carried forward.

You can set criteria based on the following key metrics:

• Orders – Minimum number of conversions required to indicate relevance.
  
• ACOS (Advertising Cost of Sales) – Set a maximum threshold to control profitability.
  
• Sales – Specify a minimum sales amount to qualify a term as impactful.
  
• ROAS (Return on Ad Spend) – Define a minimum acceptable return to ensure efficiency.
  
• Current CPC (Cost Per Click) – Cap the cost per click to maintain budget control.
  

 Simply input your preferred thresholds for each metric. The system will automatically evaluate and select only those search terms that meet all the conditions you define.

This filtering step ensures your campaigns are driven by proven, high-performing keywords—improving both efficiency and results.

 Step 7: Assign a Destination Campaign

Choose the Destination Campaign where the harvested terms will be added:

• ASIN Same As: The harvested ASIN targets will match the products selected in Step 3.
  
• Only Manual Campaigns using ASIN targeting are eligible.
  

 Optional: Edit Bids

In this step, you can also adjust bids for the new targets, ensuring they align with your budget and performance expectations.

Step 8: Set Exclusions

Enter any keywords or phrases you want to exclude from harvesting. If a search term contains these, it will be skipped. This helps filter out irrelevant or underperforming terms.

Step 9: Set Frequency

Choose how often the workflow should run. This could be:

• Daily
  
• Weekly
  
• Bi-weekly
  

The right frequency depends on how active your campaigns are and how quickly you want to iterate on new data.

 Step 10: Review & Launch

Finally, review all your selections to ensure accuracy. Once everything looks good, hit Launch Workflow.

Congratulations! Your Keyword Harvester is now active and will start uncovering new opportunities to optimize your advertising strategy.

Why Use ASIN Harvester?

• Data-Driven Optimization: Base your ASIN strategy on real search term performance.
  
• Automated Efficiency: Save time with automated discovery and implementation.
  
• Growth-Driven Results: Identify hidden gems that drive conversions and reduce wasted spend.
  

By routinely harvesting high-performing keywords and ASIN targets, you ensure that your advertising strategy evolves in step with market trends and consumer behavior.

Ready to Grow Smarter?

Harness the power of automation and insights with a ASIN Harvester workflow. Whether you’re scaling existing campaigns or launching new ones, this powerful tool gives you the edge you need in a competitive marketplace.