SellerApp Help & Knowledge-base SellerApp Help & Knowledge-base
  • Features
    • Keyword Research
    • Amazon PPC Tool
    • Product Ideas
    • Product Research
    • Listing Quality
    • Profit Dashboard
  • Pricing
  • Customers
  • API Integration
  • Blog
  • Contact Us
Get Started
SellerApp Help & Knowledge-base SellerApp Help & Knowledge-base
Get Started
SellerApp Help & Knowledge-base
  • Features
    • Keyword Research
    • Amazon PPC Tool
    • Product Ideas
    • Product Research
    • Listing Quality
    • Profit Dashboard
  • Pricing
  • Customers
  • API Integration
  • Blog
  • Contact Us
loading
  1. Home
  2. 7 Must-Know Amazon Listing Optimization Tips
Updated on March 18, 2023

Docy

7 Must-Know Amazon Listing Optimization Tips

  • Folder icon closed Folder open icon Account & Billing
    • SellerApp Pricing and Plans
    • Disconnect your API Access
    • How to Change Credit Card Details on SellerApp Dashboard?
    • How to Manage Your Team in SellerApp Dashboard
    • Managing your SellerApp Subscription
    • SellerApp Business Plan
    • SellerApp Pro Plan
    • SellerApp Essential Plan
    • Amazon Seller – SellerApp Reset Password
    • SellerApp Pricing and Plans
    • SellerApp Overview
  • Folder icon closed Folder open icon Advertising
    • Benefits of connecting your Amazon Advertising account with SellerApp
    • How to connect your Amazon Advertising account
    • Managing Advertising Profiles and Marketplace Selection | SellerApp
    • How to use Bulk actions to manage your Amazon ad campaigns
    • How to use SellerApp’s Product Analysis feature
    • Benchmark your campaigns using ROAS
    • How to analyze the Net Profit Breakdown chart
    • Optimize Amazon PPC campaigns: SellerApp’s Automation Edition
    • SellerApp Automation Rules – Overview
    • Amazon PPC Automation – Commonly Asked Questions | SellerApp
    • 15-day Amazon PPC Optimization Strategy
    • Amazon PPC Strategy – Setting up the right goals
    • Gaining knowledge from ASINs in Amazon Search Term Report
    • Improving Amazon Targeted Advertising
    • Getting Started with Amazon PPC- Must know
    • Amazon PPC Keyword & Campaign Summary
    • Find and leverage keywords for Amazon sponsored ads
    • Amazon PPC Campaign Spends
    • Amazon PPC Campaign Performance
    • Amazon PPC Trends
    • Amazon PPC Campaign Manager Summary
    • SellerApp Campaign Manager – Advertising Feature
    • How to do Keyword Analysis for Amazon PPC?
    • How to measure the results of your Amazon Product promotions
    • Automatic vs Manual Campaigns – Amazon PPC Optimization
    • Fulfillment Choice on Amazon
    • A comprehensive guide to SellerApp’s advertising Overview
    • PPC cost summary
    • How to make a profitable Amazon PPC campaigns?
    • How to calculate the profitability of Amazon PPC ads
    • Requirement for running Amazon PPC ads
    • Total Sales
    • Total AdSpends
    • Amazon PPC Negative Keywords – How to Optimize Ad Campaign?
    • Amazon PPC Campaign Structure
    • Amazon ACoS and its relation to PPC profits
    • Amazon PPC Keyword Match Types
    • High Performing Keywords
    • A comprehensive guide to SellerApp’s advertising Overview
    • Amazon CPC
    • Amazon Review Trends For Sellers
    • Competitor Products
    • Number of Amazon Sellers
    • Amazon FBA Fees
    • Amazon BSR movers
  • Folder icon closed Folder open icon Business Alerts
    • How To Get Amazon Seller Quality Alert? Explained
    • How To Set Business Alerts With SellerApp
    • Amazon Business Alerts Overview
  • Folder icon closed Folder open icon Detailed Guides
    • SellerApp Keyword Research Chrome Extension Guide
    • Reverse ASIN –  A Comprehensive View.
    • How to Get Started with SellerApp
    • How to Connect Your Amazon Seller Account with SellerApp
    • Keyword Booster
    • SellerApp Digest: Getting ready for early sales
    • Gaining knowledge from ASINs in Amazon Search Term Report
    • Getting Started with Amazon PPC- Must know
    • How to create a Facebook Promotion from your Facebook Business Page.
    • How to download Amazon Coupon codes with one-time usage limit
    • Amazon Product Promotion: How to create percentage off discounts
    • How to create a 2 step Super URL for Amazon
    • How to Add Video to Amazon Listing
    • Amazon Reviews – Amazon Product Listing Optimization
    • Images – Amazon Product listing optimization
    • How to create effective Amazon Product Descriptions
    • Amazon Backend Keywords for Listing Optimization
    • Campaign Drill Down
    • Automatic Campaigns
    • Fundamentals of Amazon PPC Terms – Glossary
    • Amazon CTR: What it is? How to Improve CTR Rate Explained
    • Underperforming Keywords
    • Promo Planner – Detailed Guide
    • Product Ideas – Detailed Guide
    • Amazon Index Checker – Detailed Guide
    • Seller Watch – Detailed Guide
    • Product Listing Best Practices For Amazon Sellers
    • Update Your User Profile
  • Folder icon closed Folder open icon Keyword Research
    • Keyword Booster
    • 7 Must-Know Amazon Listing Optimization Tips
    • Improving Amazon Targeted Advertising
    • Find and leverage keywords for Amazon sponsored ads
    • Exploring Keywords using the Search Term Explorer
    • How to do Keyword Analysis for Amazon PPC?
    • Search Volume
    • Keyword Research – Identifying Effective Keywords.
    • Understanding the Index Checker
    • How to identify search terms
    • Amazon Keyword Metrics Feature For Sellers
    • Types Of Amazon Keyword Suggestions
    • Keyword – Search Volume
    • Keyword Amazon Auto Suggested
    • Keyword Metrics
    • How to Find Keywords with SellerApp Keyword Research Tool
  • Folder icon closed Folder open icon Keyword Tracking
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Amazon Keyword Tracking – Detailed Guide
    • Tracking Metrics
    • Ranking
    • Position Change
    • Search Visibility
    • Start Tracking Keywords!
    • Start tracking sellers
    • Understanding the Index Checker
    • Amazon Keyword Metrics Feature For Sellers
    • Amazon Keyword Tracking Overview
  • Folder icon closed Folder open icon Listing Quality
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Amazon Ranking – SellerApp
    • 7 Must-Know Amazon Listing Optimization Tips
    • Amazon Listing Quality Analysis
    • Brand Enhancement – Amazon Listing Quality
    • Adding Videos & Images – Amazon Listing Quality
    • ASIN Index – Amazon Listing Optimization
    • Ratings – Amazon Listing Optimization
    • Listing Quality Analysis –  An In depth glimpse.
    • Amazon Title Optimization
    • Search Visibility for Listing Optimization
    • LQI – Detailed guide
    • Understanding LQI
    • Amazon Listing Quality (LQI)Overview
  • Folder icon closed Folder open icon Newsletter
    • Build An Unstoppable Business With SellerApp
    • SellerApp Digest: Priming For Prime Day
    • SellerApp Digest: Celebrating The Humble Ox
    • SellerApp’s Newsletter: Christmas Edition
    • SellerApp Newsletter
    • SellerApp Digest: Get A Head Start On Your Holiday Sales!
    • SellerApp Newsletter November 2020
  • Folder icon closed Folder open icon Overview
    • Managing Advertising Profiles and Marketplace Selection | SellerApp
    • Getting Started with Amazon PPC- Must know
    • Search Visibility for Listing Optimization
    • Performance – Amazon Seller
    • A comprehensive guide to SellerApp’s advertising Overview
    • Indexed Keywords
    • Seller Watch Overview
    • Get started
    • Promo Planner – Overview
    • Amazon Index Checker Overview
    • Product Keyword – An In Depth Glimpse
    • Sync MWS Account
    • Track Your Amazon Product With SellerApp
    • SellerApp Product Overview
    • Amazon Product Ideas – Overview
  • Folder icon closed Folder open icon Product Intelligence
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Data in focus: A look at SellerApp’s Product Trends
    • Feature highlight: How to leverage Product Keywords to boost visibility
    • Types Of Amazon Keyword Suggestions
    • Track Your Amazon Product With SellerApp
  • Folder icon closed Folder open icon Product Keywords
    • Keyword Booster
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Where Available
    • Product Keyword | Competitor Keyword Lookup – Detailed Guide
    • Indexed Keywords
    • Product Keyword – An In Depth Glimpse
    • Keyword – Trending
  • Folder icon closed Folder open icon Product Research
    • Understand Product Tracking Limits In your SellerApp Account
    • Product Watch – Detailed Guide
    • Product Research Metrics
    • Find New Arrivals of Amazon Products In One Click!
    • Most Wished Products!
    • Find Amazon Top Trending products
    • Product Insights
    • Track Your Amazon Product With SellerApp
    • How to Find Good Products to Sell Using SellerApp Product Research Tool?
  • Folder icon closed Folder open icon Product Sourcing
    • Product Source – Detailed Guide | SellerApp
    • Source Products
    • How to Find Supplier For Your Business Using SellerApp Product Sourcing Tool?
  • Folder icon closed Folder open icon Report Central
    • Amazon B2B Product Opportunity Reports
  • Folder icon closed Folder open icon Sales
    • How to Connect Your Amazon Seller Account with SellerApp
    • SellerApp Sales Dashboard
    • SellerApp’s Amazon Profit Dashboard – Inventory Management
    • SellerApp Sales Dashboard – Amazon Products
    • SellerApp’s Amazon Profit Dashboard – Summary
    • Amazon Selling – Setting Monthly Targets
  • Folder icon closed Folder open icon SellerApp Features
    • Keyword Booster
    • Managing Advertising Profiles and Marketplace Selection | SellerApp
    • How to use Bulk actions to manage your Amazon ad campaigns
    • How to use SellerApp’s Product Analysis feature
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Benchmark your campaigns using ROAS
    • How to analyze the Net Profit Breakdown chart
    • SellerApp’s Newsletter: Christmas Edition
    • Optimize Amazon PPC campaigns: SellerApp’s Automation Edition
    • Amazon PPC Automation – Commonly Asked Questions | SellerApp
    • Amazon Ranking – SellerApp
    • 7 Must-Know Amazon Listing Optimization Tips
    • 15-day Amazon PPC Optimization Strategy
    • Amazon PPC Strategy – Setting up the right goals
    • Improving Amazon Targeted Advertising
    • Getting Started with Amazon PPC- Must know
    • Understand Product Tracking Limits In your SellerApp Account
    • SellerApp Sales Dashboard
    • SellerApp’s Amazon Profit Dashboard – Inventory Management
    • SellerApp Sales Dashboard – Amazon Products
    • SellerApp’s Amazon Profit Dashboard – Summary
    • Amazon PPC Keyword & Campaign Summary
    • Find and leverage keywords for Amazon sponsored ads
    • Amazon PPC Campaign Spends
    • Amazon PPC Campaign Performance
    • Amazon PPC Trends
    • Amazon Selling – Setting Monthly Targets
    • Amazon PPC Campaign Manager Summary
    • Exploring Keywords using the Search Term Explorer
    • SellerApp Campaign Manager – Advertising Feature
    • How to do Keyword Analysis for Amazon PPC?
    • How to measure the results of your Amazon Product promotions
    • Amazon Listing Quality Analysis
    • Automatic vs Manual Campaigns – Amazon PPC Optimization
    • Brand Enhancement – Amazon Listing Quality
    • Adding Videos & Images – Amazon Listing Quality
    • ASIN Index – Amazon Listing Optimization
    • Ratings – Amazon Listing Optimization
    • Listing Quality Analysis –  An In depth glimpse.
    • Amazon Title Optimization
    • Search Visibility for Listing Optimization
    • Fulfillment Choice on Amazon
    • A comprehensive guide to SellerApp’s advertising Overview
    • PPC cost summary
    • How to make a profitable Amazon PPC campaigns?
    • How to calculate the profitability of Amazon PPC ads
    • Requirement for running Amazon PPC ads
    • Total Sales
    • Total AdSpends
    • Amazon PPC Negative Keywords – How to Optimize Ad Campaign?
    • Amazon PPC Campaign Structure
    • Amazon ACoS and its relation to PPC profits
    • Amazon PPC Keyword Match Types
    • High Performing Keywords
    • A comprehensive guide to SellerApp’s advertising Overview
    • Product Source – Detailed Guide | SellerApp
    • How To Get Amazon Seller Quality Alert? Explained
    • Search Volume
    • Amazon Review Trends For Sellers
    • Data in focus: A look at SellerApp’s Product Trends
    • Competitor Products
    • Number of Amazon Sellers
    • Amazon FBA Fees
    • Amazon Seller Product Opportunity Score
    • LQI – Detailed guide
    • Product Keyword | Competitor Keyword Lookup – Detailed Guide
    • Feature highlight: How to leverage Product Keywords to boost visibility
    • Amazon Keyword Tracking – Detailed Guide
    • How To Set Business Alerts With SellerApp
    • Amazon Business Alerts Overview
    • Understanding LQI
    • Amazon Listing Quality (LQI)Overview
    • Tracking Metrics
    • Ranking
    • Position Change
    • Indexed Keywords
    • Search Visibility
    • Start Tracking Keywords!
    • Start tracking sellers
    • Seller Watch Overview
    • Get started
    • Promo Planner – Overview
    • Understanding the Index Checker
    • How to identify search terms
    • Amazon Keyword Metrics Feature For Sellers
    • Types Of Amazon Keyword Suggestions
    • Product Keyword – An In Depth Glimpse
    • Source Products
    • Product Research Metrics
    • Find New Arrivals of Amazon Products In One Click!
    • Most Wished Products!
    • Find Amazon Top Trending products
    • Amazon BSR movers
    • Product Insights
    • Amazon Keyword Tracking Overview
    • Keyword – Search Volume
    • Keyword – Trending
    • Keyword Amazon Auto Suggested
    • Keyword Metrics
    • Sync MWS Account
    • Track Your Amazon Product With SellerApp
    • SellerApp Product Overview
    • How to Find Supplier For Your Business Using SellerApp Product Sourcing Tool?
    • Amazon Product Ideas – Overview
    • How to Find Good Products to Sell Using SellerApp Product Research Tool?
  • Folder icon closed Folder open icon SellerCentral Know-How
    • Subject Matter – Amazon Listing Optimization
    • Amazon Reviews – Amazon Product Listing Optimization
    • How to create effective Amazon Product Descriptions
    • Tips to write effective bullet points on Amazon
    • Amazon Backend Keywords for Listing Optimization

7 Must-Know Amazon Listing Optimization Tips

Estimated reading: 9 minutes

Product Listing Optimization for Conversions – The Desirability

If getting visitors to find your products from a vast sea of competitors is half the battle, the other half is persuading them to buy right now. Knowing how to put up powerful Amazon listings are indeed a huge asset. After having worked so hard to get your product seen, don’t let those potential buyers slip away.

This article is a step by step guide to understanding the SellerApp Listing Quality Index to evaluate Amazon listing to optimize it for the 7 must-do on-page factors and conversions – a guide to optimizing existing product listings and the best practices to convert sales.

6 Ways to Optimize the Amazon Title

Ideal Title Format:

Primary keyword, by Brand name, other priority target keywords, main attributes or specifications, benefits.

Example:

Organic Extra Virgin Coconut Oil by Garden of Life  – Unrefined Cold Pressed Coconut Oil for Hair, Skin, and Cooking, DIY, 14 Ounce – UV resistant BPA free bottle

1. Include 3-4 priority target keywords with high search volume, preferably the longtail keywords

  • Use the Keyword Research tool to brainstorm into popular search words
  • Also look up top seller listings for the main keyword to identify their listing style and keywords. Use the ASIN search option in Keyword Research or Product Keywords if you already track the product.

NOTE: If you haven’t gone through the Keyword Research checklist, please do so!

2. Optimize Your Titles for Mobile

The first thing to remember about titles is first, that there’s only so much room for titles in the mobile, so they will be truncated. The mobile view usually displays only up to 80 characters, therefore, place your main keywords at the very front of your titles.

3. No keyword stuffing

Don’t make your title sound gibberish, with too many disconnected keywords.  Keep it simple and readable.

4. Include your brand name

A brand registered product drawing at least a substantial amount of searches using the ‘Brand Name’ should get the brand name upfront on the title. Having the brand name first instills in people’s mind that you are an important brand. Subconsciously you start creating a spur around your product brand.

5. Include the Unique Selling Point of the product

Include something of added value, such as a product benefit or a differentiator that distinguishes you from your competitor. The material, the size or possibly the quality. However, Amazon does not allow adding terms such as Best Product, Superior Quality, etc. The trick is to incorporate the product quality, while you keep Amazon’s rules and regulations intact.

6. Use separators  “|” “-” or the “,” if using a longer title

This makes your title readable. Using separators will make it easier for the shopper to scan the content of your title. From an SEO perspective, this is very useful since you are not restricting the user to type in a specific phrase to reach the related product.

Don’ts in the title

  • Don’t include price or promotional messages, such as “sale” or “free ship”
  • Don’t use subjective commentary, such as “Hot Item” or “Best Seller”, etc in the title
  • Don’t use symbols, such as ~ ! * $ ?

7 Crucial images your listing must have

Image 1: The main image

The preview image the customer sees while scrolling through the search results and when they first open the listing.

Though the least exciting image, it is the most regulated image on Amazon. This photo consists of your product and literally nothing else – no background, no props, nor anything that’s not your product.

The guide to creating the main Amazon product photo,

  1. Pure White Background. Hex color #ffffff
  2. Larger than 1000 pixels in height or in width
  3. Product covers more than 85% of the image screen
  4. The complete product is visible
  5. No added props, text, images or labels
  6. Name the file as product_identifier.image_type
    • Product_identifier – ASIN, UPC, ISBN, EAN, JAN
    • Image_type – jpeg, png

Example:

amazon product image

Image 2 & Image 3 – The product details

These images can get close up, show the product quality, emphasize different components, demonstrate texture, or even different angles. These images are to show the complete view of the product.

product details

Images 4 & 5: Infographics

These infographics include the highest selling points of the product. The infographic can include, Product dimensions, features, compare products, certifications, accessories, usage instructions, etc.

Having simplified highlights in this visual format is more likely to capture attention than the long bullets and description. You still need the more extensive information, but the infographics bait the customer to read more.

Infographics

Image 6 & 7: The Lifestyle Pictures

Lifestyle photos put the product into the hands of your customers. Seeing realistic situations of the product in use, makes the consumer think psychologically, “I would want to use that. I do what that person is doing, so I just need the product.”

Finally, there are some standards that apply to all Amazon photos. For example, the color mode, file name, and pixel minimum in the Main Photograph are required for all photos. Other standards of note include:

  • No offensive images
  • Always fill at least 85% of the frame
  • Must be relevant to the product
  • Must be high-quality and realistic

As important it is for amazon conversions, bullet point have a huge role in the ranking. Amazon indexes the keywords in the bullets in the search algorithm.

Have about 50 high/medium search volume long tail keywords in the copy of your bullet points.

NOTE: If you haven’t gone through the Keyword Research checklist, please do so!

Set this section in the ‘why buy my product’ tone. The bullet points should be benefit oriented and focus only on the product benefits and uniqueness. Refrain from promotional sentences and mentioning other products from your store.

The key to high-quality bullet points is providing just the right amount of information while including keywords. Although Amazon allows up to 500 characters in the bullet points, our recommendation is not to go beyond 120 characters per bullet point. Keep it clear and easy to read.

5 Bullet Points that’ll make your listing stand out

Bullet point 1:

Highlight the unique selling point of your product. A strong point of difference focused on competitive advantage, based on consumer insights. It needs to align closely with why should customers choose your product over your competitors.

Bullet Point 2 and 3: 

Discuss the product details in depth, addressing any questions buyers might have. All the features of the product and the number of products bundled in one package, ingredients, how to use etc

Bullet Point 4: 

If your product is bundled with a free gift or a different product packaging, mention that. If not touch on another product benefit.

Bullet Point 5: 

The trust building factors. It could even include offering a 30-day money back guarantee (only if you are offering one!). Use a compelling call to action.

Tips:

Summarize each point in a couple of words and add it at the beginning of each point in capital letters. By utilizing the all caps option, you’re helping your skimming customers skim but still providing additional information for customers with a little more ease.

Eg: How To Use: Take a teaspoon of the drink before sleep every night
Ingredients: Cold pressed coconut oil, tea tree oil, organic pepper

bullet points

Optimizing the Product Description

Typically Enhanced Brand Content contributes to more conversions as it narrates the brand value and helps buyers connect well with the brand. If not a well-written HTML formatted comprehensive description should do

Enhanced Brand Content needs the Brand to be registered in the US on Amazon.
For more details, go to your Amazon account, Advertising > Enhanced Brand Content 

Amazon also considers the keywords from the product description (Not the keywords within EBC) which is why it is an important factor in ranking.

You can add long tail medium/low search volume keywords here. More details in the Keyword Research Checklist.

It is often beneficial to include additional information about your product brand in the description that’s not included in the images or the bullet points.

Having readable sales copy plus information on the product details helps you win. SellerApp Product Description Editor is built keeping this in mind. It allows formatting descriptions to include Amazon permitted HTML tags.
Go to Tools > Product Description Editor

The Product Description is also given a higher level of importance in the mobile view. The Product Description appears above the Bullet points in the Amazon Mobile App. Giving it equal importance as the Bullet Points will help.

product-description

Think of the product description as virtual packaging information for your product. Include the product style, model, and explain the product features in a clear, extensive way, if you don’t have much of a brand story.

Optimizing the Backend Keywords

The most spoken amongst the keywords are the backend search terms, however, they don’t seem to be optimized by most sellers.

The Most Recent Amazon Update

According to the most recent Amazon update, the backend keywords are expected to be lesser than < 250 characters. Though it might seem hard to iterate on the product’s backend keywords, it is much easier on following the things below, the things Amazon emphasizes on in the update.

  • Remove the repeated keywords
  • Remove competitor ASINs and brand names
  • Remove duplicates present in other parts of the listing, like the title, bullet points, etc
  • Do not include keywords that are not closely related to the product

This must remove a whole lot of general keywords and cut short the number of characters by a great extent. While you do this, add depth and relevancy to the generic backend keywords assuring your hold on these.

  • Include hypernyms of the product
  • Keep the content length lesser than the prescribed limit – 200 for IN, 500 for Japan and less than 250 characters for the other marketplaces
  • Use abbreviations, common misspellings and applications, attributes of the product and its demographics

Check out this blog on Amazon Backend Keywords for a deeper understanding and optimization of the backend keywords.

On optimizing the backend keywords, copy them from your Seller Central Account to and paste them onto the Index Checker to know whether or not they are indexed.

Recommended Guide: To Know More About Walmart Listing Optimization For Better Walmart SEO

Closing Lines:

Whether you are just listing your first product or a seasoned pro with several products, selling products can be a bit scary but with this guide, I hope it’s a bit easier.

Hope you found some useful tips in there on how you can improve your listings today. Competition can be fierce on Amazon so it’s important to ensure your products stand out above the rest.

Good luck out there, wishing you every success!

Related Articles:

Benefits of using Amazon Payability

Was this page helpful? Yes 1 No

Share this Article

7 Must-Know Amazon Listing Optimization Tips

Or copy link

Clipboard Icon
CONTENTS
Leaf Illustration

© 2023 All Rights Reserved by SellerApp