Automated rules are a set of actions that you can take across your PPC campaigns without human intervention. To run these automated rules, you’ll have to define what conditions must be met for your campaigns.
Automate your PPC campaigns with SellerApp
Changing bids shouldn’t be your full-time job. SellerApp’s automation rules will take away the complexity of managing your Amazon PPC campaigns. As an advertiser, you only need to input PPC metrics such as ACoS, orders, clicks, etc, and let our self-learning algorithms take over. Our proprietary software will analyze large amounts of data, keywords, bids, and CPC, and automates your bid optimization.
How to find Automation rules:
Log in to SellerApp dashboard → Advertising → Automation
At SellerApp, we enabled a set of automated rules that you can choose based on your campaign goals.
Money saver
Money saver allows you to reduce wasted ad spend from low and non-converting search terms. With this automation rule, you’ll be able to reach your target ACoS by improving negative targeting.
When to use this rule:
Use this rule if you have a fixed budget and you want to optimize your ad spend.
How to use this rule:
Go to the SellerApp Automation templates
Click on the Money Saver rule
As mentioned above, this rule helps you in negative keyword targeting and optimizes bid value for low-converting keywords.
You can set parameters like orders, clicks, and ACoS to determine the profitability of the keyword.
Let’s say you want to reduce bids for the low-converting keywords, then click on ‘Create and modify template’ to modify the rule as per your requirements.
Now select the campaigns that you want to set this rule for. You can choose ‘All Enabled’ if you want to activate this rule for all your campaigns. If you want to add specific campaigns, choose ‘Select Manually’ and add the campaigns from the list.
Now, you have to set the conditions for which you want to run your campaigns.
Set your target ACoS and the number of clicks after which you want to mark the keyword negative.
Give the action item that has to be automated by SellerApp. Here, you can reduce the bid amount by a certain percentage until it reaches the value you want.
Once you set the conditions, ensure you name the rules. You can choose a naming convention to help you track the rule easily.
Click ‘Review and Enable.’ Once your rules are validated by SellerApp’s experts, they will be up and running.
2. ROI Optimizer
Use this rule to target a specific return on investment for your campaign. All you need to do is set a maximum target ACoS or a minimum RoAS and let SellerApp do the magic.
Our machine learning algorithms will target your ACoS/RoAS benchmark and actively explore potential keywords in the campaign. The software automatically changes bids to reach your campaign goals.
When to use ROI optimizer:
You should use the ROI optimizer if your primary goal is achieving a target ACoS or ROAS. Choose this rule if you want to improve your campaign profitability.
How to use ROI optimizer:
Click on ROI optimizer within the Automation Rules.
Select ‘Create and modify the template.’
Give the rule name. Follow a naming convention that works for you.
Select Source: Select the campaigns for which you want to set this rule.
Set the conditions:
This rule is straightforward. Within your target ACoS, you want to increase the bids to achieve a maximum ROI.
Set your target ACoS, and add a minimum number of orders after which you want to increase your bid value.
After that, set the action that has to be taken. Our algorithms will increase the bid by the given percentage until it reaches the threshold value you set. Input the ceiling bid and percentage at which the bid value has to be increased
3. Keyword Harvester
Opt for this rule if you want to increase your visibility and conversions. SellerApp’s algorithms will allow you to optimize your bids to reach more potential customers and thus improving your conversion rates.
When to use Keyword Harvester:
Choose this rule if you want to generate more impressions and boost conversions for your products.
How to use Keyword Harvester:
Click on ‘Keyword Harvester’ within the Automation Rules.
Using this rule, you can optimize bids based on ACoS targets or impressions that you want to generate.
Now, select ‘Create and modify the template.’
Give the rule name.
Select Source: Select the campaigns for which you want to set this rule.
Set the conditions:
Set the impressions you want to achieve for a campaign. Increase the bid value by a certain rate and give a ceiling bid value.
If you want to achieve this within the target ACoS, choose the other option in the ‘Keyword Enhancer.’
Set your target ACoS, and add a minimum number of orders after which you want to increase your bid value.
Once you set the conditions, ensure you name the rules. You can choose a naming convention to help you understand the rules easily. Your rules will start running once they are approved by SellerApp’s experts.
Manual intervention
Adjusting your campaigns manually can affect the automation rules you set. So limit manual changes to your ad budget and keyword bids while automation is running.
Not sure how Amazon PPC automation can help you? Check out this article to understand why and how Amazon PPC automation can add value to your business.
