Amazon only ranks you for keywords that are in your product listings. Adding the right keywords is an important step in helping customers find your product.
Product keywords that are relevant and specific to your Amazon product help you fetch the right traffic as well as increase sales.
We’ve seen about 10% increase in sales just by adding keywords that sellers never knew they existed! Stuff these keywords in your bullet points, product descriptions, backend terms so that you can rank your products on Amazon for these keywords.
SellerPrime Product Keywords lists keywords that are currently present in the product listing. This is for the ease of tracking their performance. If you are tracking a competitor product, it helps you understand their keyword strategies. Find and shortlist keywords that should be included in your listing too!
How to get to Product Keywords?
From the Dashboard, navigate to ‘My products’
For each individual keyword, you’ll see three metrics
- Where available
- Search volume
Search volume refers to average monthly search volume or in other words the number of times the keyword has been searched on Amazon on an average per month. Including keywords with higher search volume brings better traffic.
Cost per click usually goes by the acronym of CPC. The term cost per click means how much Amazon charges each time a visitor clicks on a sponsored link. Use this for your PPC campaigns. CPC also gives you an idea of the competition for each keyword.
Learn more about Pay per Click and CPC from our well-researched blog post.
This is the section in the product listing where the keyword is made available. Whether they are in the bullet points, or the title or in the backend search terms.
Title > bullet points > product description.
Backend Search terms are not visible to the user. However, they play a very important role in increasing your Search visibility and indexing your keywords. Click on ‘Product Keywords’ on the navigation bar on the top.
How do I use this information to my benefit?
- There might be keywords that have a good potential and are not yet there in your product listing and backend terms. Now that you have got a list of keywords that you can use in your product listing. Shortlist relevant keywords that have high search volume that is Amazon auto-suggested or trending. Include them in your listing.
- If you are tracking a competitor product, understand the keywords that are bringing business to the competitor products by tracking their performance. Use this to strategically surge your product visibility.
What to do next?
Add to Keyword Tracking
Select some or all of your keywords using the checkbox to the left of the keywords. Select Add to keyword Tracking and Save them.
Once you track keywords, you can find the indexing information for the tracked keywords. The number of keywords that are indexed by Amazon for the product. Non- indexed is the number of keywords that are not yet associated and recognized by Amazon from your product listing.
Copy Keywords: Copy keywords to your clipboard and paste it anywhere according to your requirements.
Export Keywords: Download a CSV file of the file to slice and dice the keywords to and then update it in your product.
Want to learn more?
Still, have questions?
If you’re a bit lost, hit up the help team or chat with us to find answers to your query.