Enhanced Brand Content is a tool that lets sellers uniquely display their products and listings with enhanced text, images, and images.
Videos is another feature that is available to Amazon Brand registry Sellers using the EBC tool. Enhanced product listing feature was earlier available only to sellers on Vendor Central, which is an invite-only program.
Adding videos to your product listing can help you build brand awareness. There are two sections in your product listing page where you can add videos.
- Main image thumbnails: The video will appear at the bottom of the image thumbnails in the left-hand corner of the product detail page
- Product Description: Videos appear in the product description section of the listing
You can choose templates in the Enhanced Brand Content Homepage, to add videos to the Product Description section.
Your customers also add videos in the review section.
Images always speak better than words, videos are all the way better for building social proof.