Ratings – Amazon Listing Optimization
Feedback rating is one of the factors that influence a buyer’s decision. For each transaction made, a shopper has the option to rate a seller. Amazon clearly mentions shoppers that ratings must strictly be focussed on the buying experience such as packaging, shipping, professionalism, and communication
Though there are many other metrics to weigh a seller’s value, ratings are equally influential on Amazon
Ratings affect buy box decisions:
After comparing products of the same price, a shopper looks at the ratings and reviews to choose between two. If you were to choose between two products of the same price which one would you choose
- 4.9 stars over the past twelve months (5054 ratings). Seller has 11326-lifetime ratings.
- 4.6 stars over the past twelve months (72 ratings). Seller has 72-lifetime ratings.
Ratings can influence Non-buy box orders:
Though the product does not hold the Amazon buy box, a compelling rating can influence shoppers to buy from the “Other sellers” section
Check out this guide on Amazon that lists few more examples and actual reviews that were provided to sellers.
How to build ratings?
Only 1 out of 10 customers leave a review or a rating, and it is often a bad experience
The first step to building huge ratings for your product is to have a product of high quality and performance. Second ensure that your shipping, delivery time are optimal.
Majorly build good customer relationships. Request shoppers to review and rate your product by email campaigns have packaging inserts to personalize products.