Amazon Keyword Metrics Feature For Sellers

For each individual keyword, you'll see three metrics

  1. Where available
  2. Search volume
  3. CPC

Search volume

Search volume refers to average monthly search volume or in other words the number of times the keyword has been searched on Amazon on an average per month. Including keywords with higher search volume brings better traffic.


Cost per click, usually goes by the acronym of CPC. The term cost per click means how much Amazon charges each time a visitor clicks on a sponsored link. SellerPrime CPC is an estimate of average Amazon PPC of a keyword. CPC also gives you an idea of the competition for each keyword.
Learn more about Pay per Click and CPC from our blog post.

Where Available

This is the section in the product listing where the keyword is present in the listing. Whether they are in the bullet points, or the title or in the backend search terms.

Backend Search terms are not visible to the user. However, they play a very important role in increasing your Search visibility and indexing your keywords.


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