SellerApp Help & Knowledge-base SellerApp Help & Knowledge-base
  • Features
    • Keyword Research
    • Amazon PPC Tool
    • Product Ideas
    • Product Research
    • Listing Quality
    • Profit Dashboard
  • Pricing
  • Customers
  • API Integration
  • Blog
  • Contact Us
Request Demo
SellerApp Help & Knowledge-base SellerApp Help & Knowledge-base
Request Demo
SellerApp Help & Knowledge-base
  • Features
    • Keyword Research
    • Amazon PPC Tool
    • Product Ideas
    • Product Research
    • Listing Quality
    • Profit Dashboard
  • Pricing
  • Customers
  • API Integration
  • Blog
  • Contact Us
loading
  1. Home
  2. Data in focus: A look at SellerApp’s Product Trends
Updated on March 18, 2023

Docy

  • Folder icon closed Folder open icon Account & Billing
    • SellerApp Pricing and Plans
    • Disconnect your API Access
    • How to Change Credit Card Details on SellerApp Dashboard?
    • How to Manage Your Team in SellerApp Dashboard
    • Managing your SellerApp Subscription
    • SellerApp Business Plan
    • SellerApp Pro Plan
    • SellerApp Essential Plan
    • Amazon Seller – SellerApp Reset Password
    • SellerApp Pricing and Plans
    • SellerApp Overview
  • Folder icon closed Folder open icon Advertising
    • Benefits of connecting your Amazon Advertising account with SellerApp
    • How to connect your Amazon Advertising account
    • Managing Advertising Profiles and Marketplace Selection | SellerApp
    • How to use Bulk actions to manage your Amazon ad campaigns
    • How to use SellerApp’s Product Analysis feature
    • Benchmark your campaigns using ROAS
    • How to analyze the Net Profit Breakdown chart
    • Optimize Amazon PPC campaigns: SellerApp’s Automation Edition
    • SellerApp Automation Rules – Overview
    • Amazon PPC Automation – Commonly Asked Questions | SellerApp
    • 15-day Amazon PPC Optimization Strategy
    • Amazon PPC Strategy – Setting up the right goals
    • Gaining knowledge from ASINs in Amazon Search Term Report
    • Improving Amazon Targeted Advertising
    • Getting Started with Amazon PPC- Must know
    • Amazon PPC Keyword & Campaign Summary
    • Find and leverage keywords for Amazon sponsored ads
    • Amazon PPC Campaign Spends
    • Amazon PPC Campaign Performance
    • Amazon PPC Trends
    • Amazon PPC Campaign Manager Summary
    • SellerApp Campaign Manager – Advertising Feature
    • How to do Keyword Analysis for Amazon PPC?
    • How to measure the results of your Amazon Product promotions
    • Automatic vs Manual Campaigns – Amazon PPC Optimization
    • Fulfillment Choice on Amazon
    • A comprehensive guide to SellerApp’s advertising Overview
    • PPC cost summary
    • How to make a profitable Amazon PPC campaigns?
    • How to calculate the profitability of Amazon PPC ads
    • Requirement for running Amazon PPC ads
    • Total Sales
    • Total AdSpends
    • Amazon PPC Negative Keywords – How to Optimize Ad Campaign?
    • Amazon PPC Campaign Structure
    • Amazon ACoS and its relation to PPC profits
    • Amazon PPC Keyword Match Types
    • High Performing Keywords
    • A comprehensive guide to SellerApp’s advertising Overview
    • Amazon CPC
    • Amazon Review Trends For Sellers
    • Competitor Products
    • Number of Amazon Sellers
    • Amazon FBA Fees
    • Amazon BSR movers
  • Folder icon closed Folder open icon Business Alerts
    • How To Get Amazon Seller Quality Alert? Explained
    • How To Set Business Alerts With SellerApp
    • Amazon Business Alerts Overview
  • Folder icon closed Folder open icon Detailed Guides
    • SellerApp Keyword Research Chrome Extension Guide
    • Reverse ASIN –  A Comprehensive View.
    • How to Get Started with SellerApp
    • How to Connect Your Amazon Seller Account with SellerApp
    • Keyword Booster
    • SellerApp Digest: Getting ready for early sales
    • Gaining knowledge from ASINs in Amazon Search Term Report
    • Getting Started with Amazon PPC- Must know
    • How to create a Facebook Promotion from your Facebook Business Page.
    • How to download Amazon Coupon codes with one-time usage limit
    • Amazon Product Promotion: How to create percentage off discounts
    • How to create a 2 step Super URL for Amazon
    • How to Add Video to Amazon Listing
    • Amazon Reviews – Amazon Product Listing Optimization
    • Images – Amazon Product listing optimization
    • How to create effective Amazon Product Descriptions
    • Amazon Backend Keywords for Listing Optimization
    • Campaign Drill Down
    • Automatic Campaigns
    • Fundamentals of Amazon PPC Terms – Glossary
    • Amazon CTR: What it is? How to Improve CTR Rate Explained
    • Underperforming Keywords
    • Promo Planner – Detailed Guide
    • Product Ideas – Detailed Guide
    • Amazon Index Checker – Detailed Guide
    • Seller Watch – Detailed Guide
    • Product Listing Best Practices For Amazon Sellers
    • Update Your User Profile
  • Folder icon closed Folder open icon Keyword Research
    • Keyword Booster
    • 7 Must-Know Amazon Listing Optimization Tips
    • Improving Amazon Targeted Advertising
    • Find and leverage keywords for Amazon sponsored ads
    • Exploring Keywords using the Search Term Explorer
    • How to do Keyword Analysis for Amazon PPC?
    • Search Volume
    • Keyword Research – Identifying Effective Keywords.
    • Understanding the Index Checker
    • How to identify search terms
    • Amazon Keyword Metrics Feature For Sellers
    • Types Of Amazon Keyword Suggestions
    • Keyword – Search Volume
    • Keyword Amazon Auto Suggested
    • Keyword Metrics
    • How to Find Keywords with SellerApp Keyword Research Tool
  • Folder icon closed Folder open icon Keyword Tracking
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Amazon Keyword Tracking – Detailed Guide
    • Tracking Metrics
    • Ranking
    • Position Change
    • Search Visibility
    • Start Tracking Keywords!
    • Start tracking sellers
    • Understanding the Index Checker
    • Amazon Keyword Metrics Feature For Sellers
    • Amazon Keyword Tracking Overview
  • Folder icon closed Folder open icon Listing Quality
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Amazon Ranking – SellerApp
    • 7 Must-Know Amazon Listing Optimization Tips
    • Amazon Listing Quality Analysis
    • Brand Enhancement – Amazon Listing Quality
    • Adding Videos & Images – Amazon Listing Quality
    • ASIN Index – Amazon Listing Optimization
    • Ratings – Amazon Listing Optimization
    • Listing Quality Analysis –  An In depth glimpse.
    • Amazon Title Optimization
    • Search Visibility for Listing Optimization
    • LQI – Detailed guide
    • Understanding LQI
    • Amazon Listing Quality (LQI)Overview
  • Folder icon closed Folder open icon Newsletter
    • Build An Unstoppable Business With SellerApp
    • SellerApp Digest: Priming For Prime Day
    • SellerApp Digest: Celebrating The Humble Ox
    • SellerApp’s Newsletter: Christmas Edition
    • SellerApp Newsletter
    • SellerApp Digest: Get A Head Start On Your Holiday Sales!
    • SellerApp Newsletter November 2020
  • Folder icon closed Folder open icon Overview
    • Managing Advertising Profiles and Marketplace Selection | SellerApp
    • Getting Started with Amazon PPC- Must know
    • Search Visibility for Listing Optimization
    • Performance – Amazon Seller
    • A comprehensive guide to SellerApp’s advertising Overview
    • Indexed Keywords
    • Seller Watch Overview
    • Get started
    • Promo Planner – Overview
    • Amazon Index Checker Overview
    • Product Keyword – An In Depth Glimpse
    • Sync MWS Account
    • Track Your Amazon Product With SellerApp
    • SellerApp Product Overview
    • Amazon Product Ideas – Overview
  • Folder icon closed Folder open icon Product Intelligence
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Data in focus: A look at SellerApp’s Product Trends
    • Feature highlight: How to leverage Product Keywords to boost visibility
    • Types Of Amazon Keyword Suggestions
    • Track Your Amazon Product With SellerApp
  • Folder icon closed Folder open icon Product Keywords
    • Keyword Booster
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Where Available
    • Product Keyword | Competitor Keyword Lookup – Detailed Guide
    • Indexed Keywords
    • Product Keyword – An In Depth Glimpse
    • Keyword – Trending
  • Folder icon closed Folder open icon Product Research
    • Understand Product Tracking Limits In your SellerApp Account
    • Product Watch – Detailed Guide
    • Product Research Metrics
    • Find New Arrivals of Amazon Products In One Click!
    • Most Wished Products!
    • Find Amazon Top Trending products
    • Product Insights
    • Track Your Amazon Product With SellerApp
    • How to Find Good Products to Sell Using SellerApp Product Research Tool?
  • Folder icon closed Folder open icon Product Sourcing
    • Product Source – Detailed Guide | SellerApp
    • Source Products
    • How to Find Supplier For Your Business Using SellerApp Product Sourcing Tool?
  • Folder icon closed Folder open icon Report Central
    • Amazon B2B Product Opportunity Reports
  • Folder icon closed Folder open icon Sales
    • How to Connect Your Amazon Seller Account with SellerApp
    • SellerApp Sales Dashboard
    • SellerApp’s Amazon Profit Dashboard – Inventory Management
    • SellerApp Sales Dashboard – Amazon Products
    • SellerApp’s Amazon Profit Dashboard – Summary
    • Amazon Selling – Setting Monthly Targets
  • Folder icon closed Folder open icon SellerApp Features
    • Keyword Booster
    • Managing Advertising Profiles and Marketplace Selection | SellerApp
    • How to use Bulk actions to manage your Amazon ad campaigns
    • How to use SellerApp’s Product Analysis feature
    • A Comprehensive Guide to Product Intelligence on SellerApp
    • Benchmark your campaigns using ROAS
    • How to analyze the Net Profit Breakdown chart
    • SellerApp’s Newsletter: Christmas Edition
    • Optimize Amazon PPC campaigns: SellerApp’s Automation Edition
    • Amazon PPC Automation – Commonly Asked Questions | SellerApp
    • Amazon Ranking – SellerApp
    • 7 Must-Know Amazon Listing Optimization Tips
    • 15-day Amazon PPC Optimization Strategy
    • Amazon PPC Strategy – Setting up the right goals
    • Improving Amazon Targeted Advertising
    • Getting Started with Amazon PPC- Must know
    • Understand Product Tracking Limits In your SellerApp Account
    • SellerApp Sales Dashboard
    • SellerApp’s Amazon Profit Dashboard – Inventory Management
    • SellerApp Sales Dashboard – Amazon Products
    • SellerApp’s Amazon Profit Dashboard – Summary
    • Amazon PPC Keyword & Campaign Summary
    • Find and leverage keywords for Amazon sponsored ads
    • Amazon PPC Campaign Spends
    • Amazon PPC Campaign Performance
    • Amazon PPC Trends
    • Amazon Selling – Setting Monthly Targets
    • Amazon PPC Campaign Manager Summary
    • Exploring Keywords using the Search Term Explorer
    • SellerApp Campaign Manager – Advertising Feature
    • How to do Keyword Analysis for Amazon PPC?
    • How to measure the results of your Amazon Product promotions
    • Amazon Listing Quality Analysis
    • Automatic vs Manual Campaigns – Amazon PPC Optimization
    • Brand Enhancement – Amazon Listing Quality
    • Adding Videos & Images – Amazon Listing Quality
    • ASIN Index – Amazon Listing Optimization
    • Ratings – Amazon Listing Optimization
    • Listing Quality Analysis –  An In depth glimpse.
    • Amazon Title Optimization
    • Search Visibility for Listing Optimization
    • Fulfillment Choice on Amazon
    • A comprehensive guide to SellerApp’s advertising Overview
    • PPC cost summary
    • How to make a profitable Amazon PPC campaigns?
    • How to calculate the profitability of Amazon PPC ads
    • Requirement for running Amazon PPC ads
    • Total Sales
    • Total AdSpends
    • Amazon PPC Negative Keywords – How to Optimize Ad Campaign?
    • Amazon PPC Campaign Structure
    • Amazon ACoS and its relation to PPC profits
    • Amazon PPC Keyword Match Types
    • High Performing Keywords
    • A comprehensive guide to SellerApp’s advertising Overview
    • Product Source – Detailed Guide | SellerApp
    • How To Get Amazon Seller Quality Alert? Explained
    • Search Volume
    • Amazon Review Trends For Sellers
    • Data in focus: A look at SellerApp’s Product Trends
    • Competitor Products
    • Number of Amazon Sellers
    • Amazon FBA Fees
    • Amazon Seller Product Opportunity Score
    • LQI – Detailed guide
    • Product Keyword | Competitor Keyword Lookup – Detailed Guide
    • Feature highlight: How to leverage Product Keywords to boost visibility
    • Amazon Keyword Tracking – Detailed Guide
    • How To Set Business Alerts With SellerApp
    • Amazon Business Alerts Overview
    • Understanding LQI
    • Amazon Listing Quality (LQI)Overview
    • Tracking Metrics
    • Ranking
    • Position Change
    • Indexed Keywords
    • Search Visibility
    • Start Tracking Keywords!
    • Start tracking sellers
    • Seller Watch Overview
    • Get started
    • Promo Planner – Overview
    • Understanding the Index Checker
    • How to identify search terms
    • Amazon Keyword Metrics Feature For Sellers
    • Types Of Amazon Keyword Suggestions
    • Product Keyword – An In Depth Glimpse
    • Source Products
    • Product Research Metrics
    • Find New Arrivals of Amazon Products In One Click!
    • Most Wished Products!
    • Find Amazon Top Trending products
    • Amazon BSR movers
    • Product Insights
    • Amazon Keyword Tracking Overview
    • Keyword – Search Volume
    • Keyword – Trending
    • Keyword Amazon Auto Suggested
    • Keyword Metrics
    • Sync MWS Account
    • Track Your Amazon Product With SellerApp
    • SellerApp Product Overview
    • How to Find Supplier For Your Business Using SellerApp Product Sourcing Tool?
    • Amazon Product Ideas – Overview
    • How to Find Good Products to Sell Using SellerApp Product Research Tool?
  • Folder icon closed Folder open icon SellerCentral Know-How
    • Subject Matter – Amazon Listing Optimization
    • Amazon Reviews – Amazon Product Listing Optimization
    • How to create effective Amazon Product Descriptions
    • Tips to write effective bullet points on Amazon
    • Amazon Backend Keywords for Listing Optimization

Data in focus: A look at SellerApp’s Product Trends

Estimated reading: 4 minutes

Amazon product research is a protracted process. It requires reliable data spread over weeks to ensure consistent demand. Monitoring multiple products over weeks is tedious. You can simplify the process by using SellerApp’s Product Trends feature. 

Let’s take a look at how you can leverage Product Trends to get a holistic understanding of a listing on Amazon. 

Getting started with product trends

Before you can access product trends, you need to track a listing using SellerApp. Here’s how you do it:

  • Log in to the SellerApp dashboard and click on Add Product 
  • Enter the ASIN or product page URL 
  • Click Track Product

After you track a listing, you can access historical data associated with the ASIN.

  • Select Product Intelligence and navigate to the Overview section
  • You may need to scroll down to view Product Trends

It will let you analyze the performance of a listing over a designated period. You can set the range using the Select Date Range option on the top-right (as seen in the image). 

With Product Trends, you get historical data for the following metrics:

  1. BSR: The best seller rank of a listing. A better rank signals higher demand and sales. For instance, a product with BSR 500 has more sales than one with 5000 in the same category. 
  2. Price: The listed price of the product as seen on the Buy Box. Understand product price trends allows you to estimate your margins when selling the product. 
  3. Orders: Number of orders placed for the product. A high number of orders is an indication of good demand.
  4. Revenue: The total revenue from all the recorded sales. Just like orders, the higher the revenue, the better. 
  5. Offers: Number of active sellers who have listed the product for sale. The larger the number, the higher the competition. 

Pro tip: A large fluctuation in values generally means inconsistent demand and sales. This could be due to seasonality or changing consumer behavior. Keep a broad date range to ensure that you get a clear picture! 

How to leverage Product Trends

Product Trends brings data to your doorsteps. The question is, how can you utilize this data to make effective decisions? 

One obvious utility is product research. You can use the detailed Product Trends graph to analyze whether demand is year-round or seasonal. You can also gauge the competition and estimate your margins.

That’s not all! Price fluctuations tell you a lot more than just your margins. You can track the product’s price to check whether the listing is prone to price wars. Sudden dips in a product’s price are a cause for concern – especially when it doesn’t coincide with a shopping season. It either means a price war or a hijacker. 

Pro tip: If you are monitoring your listing, you should also set up alerts. This will help you stay informed if there are any changes to the status quo. You can learn more here: How to set up business alerts 

In either case, it is usually better to avoid selling the product. Constantly being forced to reduce your prices will eat into your margins. If winning the Buy Box is based on aggressive price wars, it may be better to avoid the hassle. If possible, modify the product to cover its faults. Differentiating your product is often the better way to sell online.  

Want to consistently win the Buy Box? Read our comprehensive guide to learn how: Buy Box strategies

How to use the SellerApp Chrome Extension

The same features mentioned above are available on the SellerApp Chrome extension. If you have the tool installed, you can get the data you need while still browsing Amazon! 

Here’s how you get started:

  • Install the Chrome extension and sign in with your SellerApp account
  • Open the extension while on the Amazon product page
  • Click Track Product and wait for SellerApp to extract the necessary data 
  • Select Historical Data to view product trends for the last 30 days

Final thoughts

After you analyze the data and zero in on a product, you need to think about sourcing and SEO. To learn more about how SellerApp can help you with these functions, check out the following guides.

Product sourcing: Feature overview

Amazon keyword research guide

Product keywords: Feature overview

Was this page helpful? Yes 1 No 1

Share this Article

Data in focus: A look at SellerApp’s Product Trends

Or copy link

Clipboard Icon
CONTENTS
Leaf Illustration

© 2023 All Rights Reserved by SellerApp