Step by Step Guide on Connecting Seller Central to SellerApp

Estimated reading: 3 minutes

To make data-driven decisions and grow your Amazon business, it’s crucial to monitor your sales performance, profitability, and product trends in real-time.

SellerApp’s Sales Dashboard provides just that — but first, you need to connect your Amazon Seller Central account.

This guide walks you through each step to seamlessly integrate your Amazon data with SellerApp.

Before you start:

You have an active Amazon Seller Central account.
You have a registered SellerApp account (free or paid).
You are the primary user/admin of your Amazon Seller Central account.
You’re logged in on a desktop browser (recommended for smoother experience).

Step 1: Log in to SellerApp

Visit dashboard.sellerapp.com/login
Sign in using your registered SellerApp email and password.
You will land on the Dashboard. If it’s your first time, you’ll see prompts to connect your Amazon account.

Step 2: Go to the Integration Settings

On the left-hand menu, click the gear icon or Settings.
Under the Integrations section, select Amazon Seller Central.

Step 3: Connect Your Amazon Seller Central Account

Click “Connect Seller Central”.
You’ll be redirected to Amazon’s secure authorization portal.
Choose your marketplace region (e.g., North America, Europe, India).
Log in with your Seller Central credentials.
Grant permission to SellerApp to access your account data (this includes sales, product listings, inventory, and order data).
Once authorized, you will be redirected back to SellerApp.

Step 4: Wait for Data Sync to Complete

SellerApp will begin pulling your data from Amazon.
This initial sync may take 15–30 minutes depending on your catalog and order history.
Once complete, your Sales Dashboard will become active and populate with your data.

Step 5: Explore the Sales Dashboard

After successful integration, go to the Sales Dashboard from the left menu to access:

Feature	What You Get
Sales Overview	Track total orders, units sold, revenue
Profitability Reports	Real-time insights on profit, COGS, FBA fees
Product-Wise Sales	Filter by ASIN, SKU, or product name
Time Range Filters	Analyze data by day, week, or custom date range
Sales Trends & Charts	Visualize your growth and forecast trends

Pro Tips

Multiple marketplaces? Connect each region individually under the same dashboard.
Daily updates: SellerApp automatically syncs your Amazon data every 24 hours.
Download reports: Export data to Excel or PDF from the Sales Dashboard for deeper analysis.

Troubleshooting

No data shown? Ensure the correct marketplace was connected.
Still syncing? Wait for up to 30 minutes or refresh the dashboard.
Pop-up blocked? Disable any browser extensions that block pop-ups during authorization.

You’re All Set!

With SellerApp and Amazon Seller Central connected, you’re now equipped to:
Monitor product-level and account-level performance
Identify bestsellers and underperformers
Track profit margins with clarity
Plan smarter inventory and advertising strategies

Step by Step Guide on Connecting Seller Central to SellerApp

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Step by Step Guide on Connecting Seller Central to SellerApp