Amazon Keyword Research 2025
Amazon Keyword Research Tool Built to Help You Rank Higher and Sell More
Find the keywords your customers are actually searching for. Improve your visibility, beat out the competition, and scale your business with high-converting keywords.
Increase your Amazon product visibility
Amazon Keyword Search tool helps you understand the best keywords to use in your listing by giving adequate data for making this decision.
Increase Amazon product search ranks
Leverage AI-backed competitor insights to increase your product sales and revenue. Discover which keywords drive the most traffic for your competitor listing and implement them into your listings.
Talk the language of your shoppers
Use keywords that are most searched by your potential customers. Increase the chances of getting a sale.
Does your listing have the top searched keywords?
Find out the best keywords for your product with this FREE Amazon Keyword Tool.
How to use the Free Amazon Keyword Search Tool ?
Type in the product name or the main keyword that describes your product
Use more than two words in the search bar, to get better keyword results.
Hit on the Search button to get top searched keywords list for your product
Consider the search volume and the CPC rate to choose the best keyword. The higher the search volume the better, and the lower the CPC the better.
How to Choose Amazon Keywords
Fundamentally, choosing Amazon keywords is more than just typing random words into a search bar. It’s about stepping into the shoes of your customer and thinking like them.
What would they type if they wanted exactly what you’re selling?
What problems do they want to solve?
What words do they use to describe your product in everyday conversations?
Start by brainstorming obvious keywords, but don’t stop there. The magic lies in uncovering those subtle phrases that customers use but sellers often miss. These hidden gems can make all the difference in getting your product seen and chosen.
We recommend you also look beyond the numbers. Of course, search volume matters, but the smartest sellers know that relevance always beats popularity. A keyword that perfectly matches your product and buyer intent will outperform a crowded, generic term every time.
Think about the difference between “wireless headphones” and “noise-cancelling headphones for travel.” The second one tells a story. It connects with a specific need and buyer mindset.
Check what your competitors are doing. However, don’t just copy them. Always use their success as a springboard to find gaps. Maybe they miss certain keywords or don’t address specific customer concerns that you can capture.
Pro Tip: Keyword Research is an ongoing activity. The market changes. Shoppers change. You have to keep listening, testing, and tweaking. Track how your keywords perform and be ready to adapt.
When you choose keywords with intention and insight, you’ll be able to do more tha just optimize your listings. You’ll be able to create a conversation with your buyers that leads to significantly more trust and sales.
What are keywords on Amazon? Why are they important?
How do people on Amazon start a search for their product? By a search! The search terms are the keywords. Keywords are the exact words or phrases typed by searchers to verbalize their item of interest. Keywords are the connectors from the shopper’s search bar to your product page.
What are the advantages of using the right keywords?
Using the right keywords is extremely important for two reasons. It optimizes your product listing for Amazon’s search engine. Your product gets indexed for the keywords. Based on the keywords in the listing and the backend search terms the product listing gets displayed for a search with the keywords.
What next after shortlisting the best keywords ?
Keyword Tracking is just as important is Amazon Keyword Search. Tracking keywords help you understand where you stand in a search. Track your keywords to analyze which keywords are helping you rank better on Amazon’s search and the ones that need improvement. Also, track a competitor’s keywords or keywords from an interesting product or seller using SellerApp’s Amazon Keyword Tracking tool.
Explore 1000s of longtail keywords with over 100+ results per search
Frequently Asked Questions
Looking for answers? Check out our FAQs below!
How do I know what keywords to use on Amazon?
Choosing the right keywords on Amazon is more than throwing a bunch of keywords at the wall to see what sticks. You’ll not only need an effective strategy but also a tool that can give you the right data.
For example, with SellerApp's Amazon keyword research tool, you get access to proprietary data that shows you what keywords actually convert in your category. Our platform analyzes billions of data points from Amazon's autocomplete, shopper behavior and much more, giving you keyword suggestions based on search volume, click-through rate, indexed ASINs, and seasonality trends.
We recommend you sign up to the dashboard and take advantage of the more comprehensive keyword insights. It's the most efficient way to do Amazon keyword research at scale.
To find relevant keywords, simply enter your seed keyword or product name into SellerApp’s Amazon keyword research tool. You’ll uncover high-performing keywords based on real Amazon shopper activity, not just generic suggestions. These are insights you won’t find in basic free keyword tools.What are Amazon Style Keywords?
Amazon Style Keywords refer to keywords that align with how shoppers naturally describe or search for products within specific categories. For instance, a shopper looking for a “Bluetooth speaker” might search for "portable Bluetooth speaker waterproof" or "mini wireless speaker."
SellerApp's Amazon keyword research tools use advanced category intelligence to identify these nuanced, high-intent phrases that convert. This ensures your product listing reflects the language your ideal customer actually uses.
With the best Amazon keyword research tool, you're not just guessing what shoppers type. You're leveraging data-rich Amazon keyword research based on real search behavior. This level of precision is vital for increasing visibility and conversion rates.What are Golden Keywords on Amazon?
Golden keywords are high-converting, high-search volume keywords with relatively low competition—a rare but valuable combination. These are the keywords that help you rank faster and convert better.
SellerApp’s Amazon keyword research tool identifies golden keywords through a combination of CPC trends, indexed ASIN data, competitive density, and seasonality signals. This isn’t surface-level Amazon keyword research. It’s backed by years of category-specific seller intelligence.
Our platform is often regarded as the best tool for Amazon keyword research because of its ability to surface these hidden, high-opportunity terms other Amazon keyword research tools miss.What are Hidden Keywords on Amazon?
Hidden keywords (also known as backend search terms) are keywords that customers don’t see but Amazon indexes for your product. These include misspellings, alternate names, or secondary use cases.
SellerApp’s Amazon keyword research tool helps uncover these hidden opportunities by showing terms competitors are ranking for, even if they’re not present in visible titles or bullet points. Including these in your backend terms can improve visibility without cluttering your listing.
Use our advanced keyword tools to make your backend terms work harder. It’s one of the most overlooked tactics in advanced Amazon keyword research.Is there a free Amazon keyword tool?
Yes, SellerApp offers an Amazon keyword research tool free version that gives you access to core keyword data. You can enter your product or seed term and discover top-searched keywords based on actual Amazon shopper trends.
While free tools offer a great starting point, SellerApp’s full suite provides deeper, more actionable keyword insights. That includes keyword tracking, competitor keyword mining, and long-tail keyword discovery – features that make it the best Amazon keyword research tool for serious sellers.
Amazon keyword research isn't a one-time activity. The free version helps you start, but scaling requires advanced tools and intelligence.Which Amazon keyword research tool is the most accurate?
Accuracy comes from data depth, and that’s where SellerApp excels. Our Amazon keyword research tool pulls from a proprietary dataset that includes:
• Amazon search volume trends
• Indexed ASIN counts
• Real-time category signals
• Competitor performance
• Ad cost and click behavior
This allows SellerApp to deliver keyword insights that are not only relevant but revenue-focused. Among Amazon keyword research tools, very few offer this level of granularity and competitive intelligence.
When you’re searching for the best tool for Amazon keyword research, prioritize one that is purpose-built for precision. SellerApp has powered 25,000+ sellers and brands with data-backed keyword strategy across every Amazon marketplace.How to do Amazon Keyword Research effectively?
Effective Amazon keyword research starts with understanding both your product and your customer's language. Use SellerApp’s Amazon keyword research tool to:
• Enter your product name or seed keyword
• Discover top-searched, high-converting keywords
• Filter results by search volume, competition, CPC, and seasonality
• Analyze keyword difficulty and relevance using proprietary data
Unlike generic tools, SellerApp’s platform blends search data with category-specific buying patterns, helping you target the exact phrases your audience uses.
This makes SellerApp one of the best tools for Amazon keyword research—whether you're launching a new ASIN or scaling an existing listing.How to find Amazon keywords with high search volume?
To find high-volume keywords, use SellerApp’s Amazon keyword research tool. It identifies trending keywords based on search behavior, seasonality, indexed ASINs, and paid ad metrics.
You can also compare CPC rates to estimate competitiveness and prioritize keywords that balance visibility with cost-efficiency. High search volume keywords alone aren’t enough, they must also align with your product's conversion potential.
With SellerApp’s proprietary engine, you can conduct Amazon keyword research at scale and surface the exact terms your competitors are ranking for.Is finding the best Amazon keywords for your product difficult?
Not with the right tools. Many sellers struggle because they rely on surface-level keyword suggestions. SellerApp’s Amazon keyword research tool simplifies this by giving you:
• Keyword data specific to your product category
• Traffic-driving keyword suggestions used by your competitors
• Seasonality insights to plan ahead
It’s more than a tool—it’s a complete Amazon keyword research platform. If you're looking for the best Amazon keyword research tool that supports real growth, SellerApp is built for it.How to get in Amazon’s search recommendation list?
Getting into Amazon’s autocomplete or suggested searches requires keyword indexing and alignment with real shopper behavior.
SellerApp’s Amazon keyword research tool helps you:
• Identify keywords with high suggestion potential
• Optimize listing content and backend search terms
• Monitor keyword performance to stay indexed and ranked
This is Amazon keyword research done the right way. Our engine tracks thousands of category-specific terms daily, helping you stay ahead in rankings and customer search trends.
If you're serious about being discovered, SellerApp offers the best tool for Amazon keyword research with predictive, competitor-aware recommendations.
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