Capitalizing from the Top Keywords of Amazon PPC
Finding the top performers
A highly useful feature of the SellerApp PPC Analyzer is its ability to mine out top-performing keywords and search terms in your campaigns. The keywords picked up are profitable keyword opportunities with a good conversion rate with a low ACOS.
In this article, we shall learn how to exploit the keywords which are performing well - refining the ad targeting for better conversions, and getting an organic advantage.
Review and Refine Strategy
The best practice strategy for extracting the most out of PPC campaign is to begin Sponsored Ads with two campaigns, an automatic campaign, and a manual campaign having the most relevant keywords discovered during keyword research.
Constantly review both the campaigns to discover the best keywords to refine the target match, and bid strategy regularly for constantly improved targeting, better conversions, and lowered ad spends.
The "Positive Keywords" section in "Insights" on your PPC Dashboard is your shortcut to finding the top-performing keywords in your campaigns.
Keywords from Automatic Campaigns
The Automatic Campaigns serve as a data mine for discovering customer search terms - the searches for your product that convert the best. With Amazon giving access to real search terms - the automatic campaigns help in discovering keywords and descriptions customers use for searching the product.
Once you find the best converting keywords from the automatic campaigns, add them to your manual campaigns to get more control over the keywords - bidding for positions, and match type for targeting.
Keywords from Manual Campaigns
Refine targeting of the best keywords in the manual campaign, to have better control over conversions. Strategize bids based on placements and dynamic bidding strategies for better visibility.
Important Note: Keywords with the most relevance to the product are usually the best-converting keywords. These are usually long-tail keywords. Usually descriptive and specific to the product features. High buying intent of the long-tail keywords are a result of shoppers being at the very end of the buying process
Increase the relevance to the listing
If a keyword is well-converting, you want to make sure you mention it in your listing and add it to the list of keywords on the backend.
By doing so, you essentially inform Amazon that this word is extremely relevant to your product. Also, the chances of purchase increase as shoppers relate to the product better when they identify the keyword they searched for, in the product listing.
The Organic Ranking Advantage
A listing on page 1 often sees more than 80% conversions than a listing beyond the first page. Having your product on the top of the search is indeed better than the paid result.
You can track keywords with Keyword Tracking to monitor page rank and indexing information
The advantage of Sponsored Ads, is that they help increase the organic ranking for the keyword.
Each time a shopper enters a search term in the search bar, clicks on a product listing, adds it to his/her cart and buys it, the relevance of the product for the searched keyword increases. This makes a positive impact on organic search positioning. You can use sponsored ads to your advantage to drive sales and therefore, improve your organic rank. Track the organic ranking of the top-performing keywords in your PPC campaigns, to keep an eye on the search position of the keyword.
Tracking the search position of the listing with SellerApp's PPC Analyzer is super easy with just a few clicks.
Tracking Organic Ranking with the PPC Analyzer
From the drop-down next to the keyword, click on the product for which the Ad is being shown. This adds the keyword to the Tracked Keywords under Tracked Products feature.
Note: Make sure the product is already tracked in your SellerApp account
If the keyword is from an ad group having multiple listings under it, tracking the keyword for all the listings individually helps determine which listings are reaping the benefits from the keywords.
Then click on Track Keyword, on the extreme right to start tracking the organic ranking of the keyword.
You can navigate to the keyword tracking feature to see organic rank