Besides the backend search terms, there are other sections where you can enter keywords.
- Intended Use
- Target Audience
- Other Attributes
- Subject Matter
Amazon defines subject matter as â What is the product about? What is the productâs subject?â.
The general rule is the more complete your listing the better. Fill out your âsubject matterâ terms, and for that matter, probably all of the âmore detailsâ section.
These fields of keywords are for specific uses cases when someone would use your product.
These fields should be considered a low priority, but itâs a good idea to fill them out, however, there have been reports that keywords added to the subject matter section are immediately indexed.
Free Tool
Want to learn more?
Amazon SEO Guide – for Search Rank Optimization
Amazon Keyword tips for increased search visibility and conversions
Still, have questions?
If youâre a bit lost, hit up the help team or chat with us to find answers to your query.
