Evaluating Product Demand vs. Competition: How SellerApp’s Opportunity Score Helps You Pick the Right Amazon Products
You’re not just selling a product on Amazon — you’re placing a bet.
On the right keyword. On the right price point. On whether 15 other sellers are about to copy you by next month.
So how do you tilt the odds in your favor?
That’s where SellerApp’s Opportunity Score comes in.
It distills market chaos into a single number — helping you avoid the landmines and zero in on high-demand, low-competition goldmines.
Let’s break down what it is, why it works, and how top sellers use it to make smarter, faster product decisions.
What is SellerApp’s Opportunity Score?
It’s SellerApp’s proprietary formula — a blend of:
- Search demand
- Revenue potential
- Competition level
- Overhead costs
- Profit margin
- PIS Index (how optimized top listings are)
In simpler terms:
It answers the question “Should I sell this?” and quickly helps you assess the viability of a product before you sink hours into sourcing, shipping, and PPC.
Why It Matters
Let’s be honest. Tons of sellers chase hot trends… only to find themselves in a red ocean, competing on price, shipping times, and desperation.
In a saturated marketplace like Amazon, selling a high-demand product isn’t enough. You also need to ensure:
- There aren’t too many sellers already dominating the niche.
- You have a competitive advantage in terms of price, quality, or differentiation.
- Your profit margins can withstand ad spend, returns, and fees.
Ultimately, you need Strong demand + weak competition.
That’s the sweet spot and it’s becoming rarer by the day. SellerApp’s Opportunity Score helps you spot it. Fast.
SellerApp’s Opportunity Score helps balance both sides of the equation: demand vs. competition.
Where Can You Find the Opportunity Score in SellerApp?
- Log in to SellerApp: dashboard.sellerapp.com/login
- Head to the Product Intelligence tool.
- Track a product.
- Now, look for the Opportunity Score displayed alongside the product overview section
Simple. No spreadsheets. No guesswork.
Scores range from Low Opportunity to High Opportunity.
How to Interpret the Score
| Score | Meaning | Action |
| 1–33 | Low Opportunity | High competition or low demand – avoid unless highly differentiated. |
| 34-67 | Moderate Opportunity | Balanced – proceed with caution and deeper analysis. |
| 67-100 | High Opportunity | Strong demand with low-to-moderate competition – worth pursuing. |
Tip: Combine this score with product listing quality, pricing trends, and review analysis for deeper insights.
Here’s a Real Life Use Case
Say you’re thinking of launching a reusable grocery bag. (Because: sustainability, right?)
You plug in the keyword “eco-friendly grocery bag” into SellerApp.
Here’s what you see:
- High search volume
- Low average reviews
- Mediocre listings from competitors
Translation:
The demand is real. The competition? Sleepy.
And the Opportunity Score? A sweet 84.
You’ve just found a launch-ready niche without spending hours on guesswork.
How to Use the Opportunity Score Strategically
- Find Profitable Niches
Use it to brainstorm product ideas where you can compete. - Validate Product Launch Ideas
Score too low? It’s a red flag. Look elsewhere or rethink your angle. - Refine Keyword Strategy
Focus ad spend on keywords with high Opportunity Scores. - Track Competitor Trends
If scores start to drop over time, the market may be saturating.
SellerApp’s Opportunity Score simplifies complex market analysis into a single, actionable metric. Whether you’re launching your first product or expanding your catalog, it can save time, reduce risk, and boost success rates on Amazon.
Want to Try It Yourself?
Ready to find your next best-seller?
Log in to your SellerApp account or start your free trial
Discover what real opportunity looks like before your competitors do.
