What are Indexed Keywords on Amazon and How to Track Them with SellerApp

You could have the perfect product, a compelling title, and bullet points that sell — but if your keywords aren’t indexed, none of it matters.

Keyword indexing determines whether your product even shows up in Amazon’s search results. And if a keyword isn’t indexed? Your product is practically invisible to shoppers searching for it.

This guide will help you demystify indexed keywords, explain why they’re essential for organic visibility and ad relevance, and show you exactly how to track and improve keyword indexation using SellerApp’s tools. Especially the powerful Index Checker in Product Intelligence.

What Are Indexed Keywords?

Indexed keywords are the search terms that Amazon recognizes as relevant to your product listing. When a keyword is indexed, it means your product can appear in organic search results for that term.

If a keyword is not indexed, your product is essentially invisible for that search — even if it’s highly relevant.

 Where Do Indexed Keywords Come From?

Amazon pulls indexed keywords from several parts of your listing:

• Product title

• Bullet points

• Product description and A+ content

• Backend search terms (also called hidden keywords)

• Brand name and category

Getting indexed for the right keywords significantly boosts your chances of being discovered by potential customers.

Why Keyword Indexing Matters

If your product is not indexed for key search terms:

• It won’t appear in relevant search results

• You’ll miss out on free (organic) traffic

• Your PPC campaigns might struggle due to low relevance

• Your competitors will dominate the search space

That’s why tracking and improving keyword indexation is essential.

How to Use SellerApp to Track & Optimize Indexed Keywords

SellerApp offers multiple tools to help you manage your indexation strategy, including the Index Checker, which is especially helpful for backend keywords.

 1. Use the Index Checker Under Product Intelligence

One of the most powerful tools in SellerApp is the Index Checker, located in the Product Intelligence section.

How it works:

1. Log in to your SellerApp dashboard

2. Navigate to Product Intelligence → Index Checker

3. Enter your ASIN and a list of keywords (including backend keywords)

4. Instantly check if your ASIN is indexed for each keyword

This feature is especially useful for verifying whether your backend search terms (which are not visible on the product page) are actually being recognized by Amazon.

Pro Tip:
Use this tool regularly after updating backend keywords to ensure they’re contributing to your organic visibility.

 2. Monitor Indexation with Keyword Tracking

Besides the Index Checker, you can also use Keyword Tracking in SellerApp to:

• Track indexation status for high-priority keywords

• Monitor changes over time (e.g., before and after content updates)

• Identify new indexing opportunities for long-tail or seasonal keywords

This helps you continuously fine-tune your listings based on data.

 3. Optimize Backend Keywords for Maximum Reach

Backend keywords are powerful, hidden fields that can help you get indexed for additional relevant terms that don’t fit naturally into your visible content.

Tips to optimize backend keywords:

• Use only relevant, high-intent terms

• Avoid repetition (don’t duplicate words from title/bullets)

• No commas or special characters needed — just space-separated terms

• Don’t include competitor brand names or prohibited keywords

After updating, head back to Index Checker to verify indexation.

 4. Support Indexing Through PPC

Running ads on non-indexed keywords can sometimes help Amazon start associating them with your listing, improving your chances of getting indexed. Use SellerApp’s Amazon PPC tools to test and scale relevant keyword targeting.

Best Practices for Indexed Keywords in SellerApp

Ready to stop being invisible?

Indexing isn’t just a behind-the-scenes technical detail — it’s the foundation of your Amazon visibility. If your target keywords aren’t indexed, you’re leaving traffic (and revenue) on the table.

With SellerApp, you can stop guessing and start verifying. Use the Index Checker to see where you stand, track performance over time, and turn backend keywords into real organic wins.

Log in to SellerApp → Head to Product Intelligence → Run the Index Checker — and start making every keyword work harder for your listings.