What Happens If You Manually Change Campaign Settings on Seller Central or SellerApp While Automation Is Active?

When you’re running Amazon ads, automation tools like SellerApp’s Advertising Automation can help you save time, reduce errors, and improve performance. But what if you decide to manually adjust your campaigns either through Seller Central or SellerApp. Moreover, while the automation is active?

This is a common scenario, and understanding what happens can help you avoid confusion or conflicting changes.

How SellerApp’s Automation Works

SellerApp’s automation applies rules you’ve configured, such as bid adjustments, keyword updates, negative targeting, or budget changes. These rules run at scheduled intervals based on your campaign performance. Once active, the automation takes over and makes decisions as per your rules.

So, What Happens If You Make Manual Changes?

Here’s the key:

Manual changes can be temporary when automation is turned on. During the next scheduled update, the system will compare your campaigns to your configured rules. If there’s a mismatch, automation will reset the values.

Here are a few common cases:

• Manual Bid Changes: If you increase or decrease bids manually, automation may override them in the next run if they don’t align with your rules.

• Manual Budget Updates: Changing campaign budgets manually (especially in Seller Central) can be temporary. The Automation will reset them to the values specified in SellerApp during its next update.

• Manually Adding a Keyword: This one is a bit nuanced.
  → If the keyword meets the criteria defined in your automation rules, it will be included in the automation actions moving forward.
  → If it doesn’t, it may be paused or ignored depending on how your rules are configured.

Does It Matter Where You Make the Manual Change?

The Short answer is No. Whether you make the change on Amazon Seller Central or directly inside SellerApp, automation rules will always take priority unless you pause or edit the automation itself.

Best Practices

To ensure your campaigns run smoothly:

• Avoid manual changes when automation is active. Unless you’re absolutely aware of how your rules might respond.

• If you need to make a one-time manual update, consider pausing automation temporarily.

• Always document manual changes so you can track discrepancies or performance shifts.

• Regularly review your automation rules to ensure they align with your current campaign strategy.

Ready to get started?

Automation is powerful, but it requires trust in the system. Making manual changes while automation is running can lead to unexpected results or inefficiencies. By understanding how overrides work and using automation intentionally, you can scale smarter and stay in control of your campaigns.

Need help configuring your rules or managing overrides? The SellerApp support team is here to help!

Additional Readings:

Automate Amazon Ads: A Complete Guide to Maximizing Sales

Amazon PPC Course 3: Setup, Match Types, Keywords & Bidding