How SellerApp Uses Organic Ranking-Based Rules to Supercharge Your Amazon Keywords

When you’re advertising on Amazon, it’s not just about driving paid traffic — it’s about improving organic rankings and reducing your dependence on ads over time.

With SellerApp’s Organic Ranking-Based Rules, you can do exactly that.

What Are Organic Ranking-Based Rules in SellerApp?

Organic ranking-based rules in SellerApp are automated rules that adjust your PPC bids based on where your product ranks organically for a specific keyword.

These rules help you:

• Increase bids on underperforming organic keywords to drive more traffic and conversions
• Reduce or pause bids on high-ranking organic keywords to save ad spend
• Strike the right balance between paid and organic sales, leading to better TACoS

How It Works in SellerApp

Here’s how you can set up organic rank-based bid rules in SellerApp:

1. Track Organic Keyword Rankings Automatically
   

SellerApp continuously tracks where your product ranks organically for every keyword in your campaigns.

2. Set Dynamic Bidding Rules Based on Organic Position

Create custom rules such as:

• If organic rank > 30, increase bid by 20% to push the keyword higher
• If organic rank is between 1–10, reduce bid by 25% to save costs
• If the keyword is not ranking, test with low bids or pause it

This allows you to automate strategic decision-making based on organic performance — not just ad metrics.

3. Real-Time Optimization

Once your rules are set, SellerApp’s system automatically adjusts bids every day based on your latest organic rankings — helping you constantly optimize your campaigns without manual effort.

Why This Matters

Amazon’s A10 algorithm rewards:

• High click-through rates
• Strong conversion history
• Overall sales velocity

Running ads on keywords where you’re not ranking well organically gives your product a better chance to build this momentum — leading to higher organic placement over time.

On the other hand, once you reach the top organically, you can scale down ad spend while still enjoying top visibility.

Benefits of Using SellerApp’s Organic Ranking-Based Rules

• Improve Organic Visibility
  Push underperforming keywords toward Page 1 faster.
• Reduce Ad Waste
  Lower bids or pause ads for keywords already ranking high organically.
• Automate Smart Bidding Decisions
  Set it once, and SellerApp keeps optimizing in the background.
• Enhance Total Sales Efficiency (TACoS)
  By shifting the load from paid to organic sales.

Here’s the rule in action:

Let’s say you’re selling a vitamin supplement, and the keyword “immunity booster” is ranking at #42 organically.

With SellerApp’s organic rule:

• The system detects the low rank.
• It automatically boosts your bid on that keyword.
• As your ad gains clicks and conversions, your organic ranking improves.
• Once it hits, say, position #9, the rule triggers a bid reduction to protect your profitability.

This is precision PPC, powered by data.

Final Thoughts

SellerApp’s organic ranking-based rules turn your PPC campaigns into strategic tools that work hand-in-hand with your organic growth. You no longer have to guess where to spend — you make decisions driven by real-time rank data and intelligent automation.

Want to start using organic rank rules to scale your Amazon business?Try SellerApp’s automation tools and watch your visibility and efficiency grow together.