Step by Step Guide on Connecting Seller Central to SellerApp
To make data-driven decisions and grow your Amazon business, it’s crucial to monitor your sales performance, profitability, and product trends in real-time.
SellerApp’s Sales Dashboard provides just that — but first, you need to connect your Amazon Seller Central account.
This guide walks you through each step to seamlessly integrate your Amazon data with SellerApp.
Before you start:
- You have an active Amazon Seller Central account.
- You have a registered SellerApp account (free or paid).
- You are the primary user/admin of your Amazon Seller Central account.
- You’re logged in on a desktop browser (recommended for smoother experience).
Step 1: Log in to SellerApp
- Visit dashboard.sellerapp.com/login
- Sign in using your registered SellerApp email and password.
- You will land on the Dashboard. If it’s your first time, you’ll see prompts to connect your Amazon account.
Step 2: Go to the Integration Settings
- On the left-hand menu, click the gear icon or Settings.
- Under the Integrations section, select Amazon Seller Central.
Step 3: Connect Your Amazon Seller Central Account
- Click “Connect Seller Central”.
- You’ll be redirected to Amazon’s secure authorization portal.
- Choose your marketplace region (e.g., North America, Europe, India).
- Log in with your Seller Central credentials.
- Grant permission to SellerApp to access your account data (this includes sales, product listings, inventory, and order data).
- Once authorized, you will be redirected back to SellerApp.
Step 4: Wait for Data Sync to Complete
- SellerApp will begin pulling your data from Amazon.
- This initial sync may take 15–30 minutes depending on your catalog and order history.
- Once complete, your Sales Dashboard will become active and populate with your data.
Step 5: Explore the Sales Dashboard
- After successful integration, go to the Sales Dashboard from the left menu to access:
Feature | What You Get |
Sales Overview | Track total orders, units sold, revenue |
Profitability Reports | Real-time insights on profit, COGS, FBA fees |
Product-Wise Sales | Filter by ASIN, SKU, or product name |
Time Range Filters | Analyze data by day, week, or custom date range |
Sales Trends & Charts | Visualize your growth and forecast trends |
Pro Tips
- Multiple marketplaces? Connect each region individually under the same dashboard.
- Daily updates: SellerApp automatically syncs your Amazon data every 24 hours.
- Download reports: Export data to Excel or PDF from the Sales Dashboard for deeper analysis.
Troubleshooting
- No data shown? Ensure the correct marketplace was connected.
- Still syncing? Wait for up to 30 minutes or refresh the dashboard.
- Pop-up blocked? Disable any browser extensions that block pop-ups during authorization.
You’re All Set!
- With SellerApp and Amazon Seller Central connected, you’re now equipped to:
- Monitor product-level and account-level performance
- Identify bestsellers and underperformers
- Track profit margins with clarity
- Plan smarter inventory and advertising strategies
