How SellerApp’s ASIN Harvester Helps You Identify ASIN Search Terms from Auto Campaigns
Amazon’s auto campaigns are a goldmine of data, often uncovering high-performing ASINs (Amazon Standard Identification Numbers) that your ads are being matched with. But extracting and leveraging this information can be tricky without the right tools.
That’s where SellerApp’s ASIN Harvester comes in.
What is the ASIN Harvester?
SellerApp’s ASIN Harvester is a smart tool designed to extract ASIN search terms from your auto campaigns. It analyzes search term reports and identifies the ASINs your ads were shown for — these are often overlooked but can be extremely valuable for refining your advertising strategy.
Why are ASIN search terms important?
When you run auto campaigns, Amazon decides where to show your ads — including product detail pages of other ASINs. If your product performs well there (i.e., gets clicks or conversions), it’s a signal that those ASINs represent relevant competition or complementary products.
By identifying these ASINs, you can:
- Target them directly in manual Product Targeting campaigns
- Add them to your negative targeting if they’re underperforming
- Understand your competitive landscape
- Find new keyword opportunities through related listings
How SellerApp Helps
Here’s how the ASIN Harvester works:
- Connect your Amazon account and import your campaign data.
- The tool automatically scans your auto campaign reports, identifying all ASINs where your ad was shown.
- It presents the data in a clean, actionable format — highlighting metrics like impressions, clicks, conversions, and ACoS.
- You can filter and sort to pinpoint high-performing ASINs.
- With one click, you can move top ASINs into manual targeting campaigns, creating more efficient and focused ad strategies.
The Takeaway
Using SellerApp’s ASIN Harvester allows you to:
- Take full control of your auto campaign data
- Discover profitable ASINs to target
- Optimize your campaigns with precision
- Reduce wasted ad spend
