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Updated on May 27, 2025

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Step by Step Guide on Connecting Seller Central to SellerApp

Estimated reading: 3 minutes

To make data-driven decisions and grow your Amazon business, it’s crucial to monitor your sales performance, profitability, and product trends in real-time. 

SellerApp’s Sales Dashboard provides just that — but first, you need to connect your Amazon Seller Central account.

This guide walks you through each step to seamlessly integrate your Amazon data with SellerApp.

Before you start:

  • You have an active Amazon Seller Central account.
  • You have a registered SellerApp account (free or paid).
  • You are the primary user/admin of your Amazon Seller Central account.
  • You’re logged in on a desktop browser (recommended for smoother experience).

Step 1: Log in to SellerApp

  • Visit dashboard.sellerapp.com/login
  • Sign in using your registered SellerApp email and password.
  • You will land on the Dashboard. If it’s your first time, you’ll see prompts to connect your Amazon account.

 Step 2: Go to the Integration Settings

  • On the left-hand menu, click the gear icon or Settings.
  • Under the Integrations section, select Amazon Seller Central.

Step 3: Connect Your Amazon Seller Central Account

  • Click “Connect Seller Central”.
  • You’ll be redirected to Amazon’s secure authorization portal.
  • Choose your marketplace region (e.g., North America, Europe, India).
  • Log in with your Seller Central credentials.
  • Grant permission to SellerApp to access your account data (this includes sales, product listings, inventory, and order data).
  • Once authorized, you will be redirected back to SellerApp.

Step 4: Wait for Data Sync to Complete

  • SellerApp will begin pulling your data from Amazon.
  • This initial sync may take 15–30 minutes depending on your catalog and order history.
  • Once complete, your Sales Dashboard will become active and populate with your data.

Step 5: Explore the Sales Dashboard

  • After successful integration, go to the Sales Dashboard from the left menu to access:

Feature

What You Get

Sales Overview

Track total orders, units sold, revenue

Profitability Reports

Real-time insights on profit, COGS, FBA fees

Product-Wise Sales

Filter by ASIN, SKU, or product name

Time Range Filters

Analyze data by day, week, or custom date range

Sales Trends & Charts

Visualize your growth and forecast trends

Pro Tips

  • Multiple marketplaces? Connect each region individually under the same dashboard.
  • Daily updates: SellerApp automatically syncs your Amazon data every 24 hours.
  • Download reports: Export data to Excel or PDF from the Sales Dashboard for deeper analysis.

Troubleshooting

  • No data shown? Ensure the correct marketplace was connected.
  • Still syncing? Wait for up to 30 minutes or refresh the dashboard.
  • Pop-up blocked? Disable any browser extensions that block pop-ups during authorization.

You’re All Set!

  • With SellerApp and Amazon Seller Central connected, you’re now equipped to:
  • Monitor product-level and account-level performance
  • Identify bestsellers and underperformers
  • Track profit margins with clarity
  • Plan smarter inventory and advertising strategies
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