Sponsored Display ASIN Target Multi-level Automation: Set advanced rules once & let our System work for you

Manually managing ASIN targets across Sponsored Display campaigns is one of the most time-intensive tasks in Amazon PPC. 

Bid adjustments, performance reviews, and pausing underperformers, done manually, consume hours that could be spent on strategy. 

SellerApp’s multi-level automation lets you define conditions once and let the system handle the rest, automatically pausing low performers, scaling winning targets, and optimizing bids based on real performance data.

Why Use Sponsored Display ASIN Automation?

Without automation, ASIN-level bid management is reactive. By the time you identify a target that’s spending or missing opportunities, the damage is already done. 

Multi-level automation puts your Sponsored Display campaigns on a rules-based system that responds to performance data continuously, so your account stays optimized without constant manual intervention.

What are the Key benefits of using Sponsored Display ASIN automation?

• Scale winners instantly: Automatically increase bids on ASIN targets that are converting efficiently so your best performers get the visibility they deserve without you having to catch it manually.
• Pause poor performers: Stop spending on ASIN targets that are consuming budget without delivering results. The system identifies and pauses them based on the conditions you set.
• Boost profitability: By acting on performance data at the ASIN level, you reduce wasted ad spend and improve overall ACoS across your Sponsored Display campaigns.

How to Set Up Sponsored Display ASIN Target Automation

Step 1: Go to Automation Advanced Rules

Navigate to Ads > Automation > Multichannel automation. Click Create Workflow.

Step 2: Enter Your Advanced Rules Name 

Type a name for your advanced rule in the rule name in the Name field (e.g., Multi-Action advanced rules-Jan 30).

Step 3: Select Your Sponsored Campaign Type 

Under Choose the Sponsored Campaign Type, select Sponsored Display.

Step 4: Choose Your Targeting Type. 

Select Manual Targeting

Step 5: Choose Your Campaigns 

Select All Enabled Manual Campaigns to apply the workflow to all active manual campaigns, or click Select Manually to choose specific campaigns.

Note: Check “Include future campaigns” to this automation if you want all newly created manual campaigns to be automatically included in this workflow. This option is only applicable when selecting All Enabled Manual Campaigns.

Click Next to proceed.

Step 6: Select ASIN Targets. Under the Entity settings, 

Select Targets > ASIN Targets to scope the automation to ASIN-level targeting.

Step 7: Build Your Automation Workflow 

Define your conditions and corresponding actions. You can set multiple conditions per workflow to cover different performance scenarios. Here are three examples:

• Example 1- Scale Winners: If ACoS < 20% and orders > 5 in the last 14 days, increase bid by 15%
• Example 2- Cut Losers: If ACoS > 40% and spend > $30 in the last 30 days → Pause ASIN Target
• Example 3- Optimize Spend: If ACoS is between 25–35%, → Decrease bid by 10%

Step 8: Preview and Activate Review your workflow conditions and actions in the preview section. 

Once confirmed, click Create advanced rules to activate.

What Happens After Activation?

Once live, the workflow continuously evaluates your ASIN targets against the conditions you’ve set and automatically takes the defined actions. 

You don’t need to manually review each target; the system handles bid changes and pauses based on real performance data within the look-back period you define.

You can monitor active workflows, review action logs, and make adjustments at any time from Ads > Automation > Workflows.

If you have questions about setting up conditions for your specific campaign goals, feel free to reach out to our team.