4 Strategic Ways to Use Placement Multiplier Automation in SellerApp

Not all ad placements are created equal. A click from the top of search often converts better than one buried in product pages. But if you’re treating all placements the same, you’re likely overspending in some areas and underinvesting in others.

Placement multiplier automation in SellerApp helps you fix that. It allows you to automatically adjust your bid multipliers based on actual performance, increasing bids where returns are high and reducing them where performance lags.

This guide walks through four powerful use cases for placement multiplier automation, along with the exact steps to set it up inside SellerApp.

Step 1: Log in to SellerApp Dashboard

Navigate to your Amazon Advertising section, and select the campaign you want to optimize.

Step 2: Access Automation Rules

Go to Automation > Rules, then click Create New Rule.

Step 3: Choose Rule Type

Select “Placement Adjustment” as the rule type. You’ll be configuring rules that automatically update placement multipliers based on campaign or placement performance.

Step 4: Set Conditions

Choose your conditions to trigger the automation. For example:

• If ACoS for Top of Search < 25% → Increase Top of Search bid multiplier by +30%.
  
• If Conversions from Product Page = 0 over 7 days → Reduce Product Page multiplier by -20%.

You can define conditions using:

• ACoS
  
• CTR (Click Through Rate)
  
• CPC (Cost per Click)
  
• ROAS (Return on Ad Spend)
  
• Conversion rate
  
• Impressions or Clicks
  

Step 5: Define Actions

Based on the conditions, define the action SellerApp should take:

• Increase/decrease Top of Search, Product Pages, or Rest of Search bid multiplier.
  
• Set custom percentages for adjustment.

Step 6: Review and Save

Give the rule a name (e.g., “Top of Search Boost – Low ACoS”) and save it. You can also preview the campaigns it will impact before activating.

Use Cases: How Placement Multiplier Automation Helps

1. Boosting Profitable Placements

Goal: Scale campaigns with strong ROAS.

Setup:

• Condition: Top of Search ROAS > 4.0
  
• Action: Increase Top of Search bid multiplier by 25%

Result: Ads appear more often in high-converting placements, improving overall ROAS and sales velocity.

2. Reducing Wasted Spend

Goal: Cut down on low-performing ad spots.

Setup:

• Condition: Product Page ACoS > 80% and Clicks > 10
  
• Action: Decrease Product Page bid multiplier by 30%

Result: Avoid overspending on placements with poor conversion, helping control ACoS.

3. Seasonal and Time-Based Adjustments

Goal: Ramp up bids during seasonal peaks automatically.

Setup:

• Condition: Campaign running during a date range (e.g., Prime Day week)
  
• Action: Increase all placement multipliers by 20%
  

Result: Maximize visibility during high-intent shopping periods without manual oversight.

4. Testing New Placements

Goal: Explore underutilized placements for potential.

Setup:

• Condition: Product Page CTR > 0.5% and Impressions > 1000
  
• Action: Increase Product Page multiplier by 15%
  

Result: A controlled way to test and gather data on different ad placements.

Ready to get started?

Placement multiplier automation is a smart way to fine-tune your Amazon ads without constant manual oversight. It gives you the flexibility to push harder where returns are strong and cut back where performance drops.

With SellerApp, you get full control and visibility to scale your ad strategy more efficiently.

Now is the time to turn your placements into a performance lever. Log in to SellerApp and create your first automation rule today.

Ready to take your PPC campaigns to the next level? Log in to SellerApp and start automating your placement multipliers today!

Additional read:

• Manual vs Automated Keyword Optimization: Which Strategy Actually Moves the Needle?
• What Does “Change Bid Up to CPC” Actually Mean in Amazon Ad Rules?