How to Connect Amazon Seller Central to SellerApp Advertising

Estimated reading: 3 minutes

If you want deeper visibility, smarter decisions, and a business that runs smoother, this is where it starts: connecting your Amazon Seller Central account to SellerApp.

Whether you’re trying to cut wasted ad spend, stock smart during peak seasons, or just finally get a clear view of what’s working (and what isn’t)—this step gives you the data and tools to make it happen.

Here’s how to do it in a few minutes.

Step 1: Log in to SellerApp

Go to dashboard.sellerapp.com/login

👉 New here? Create a free account and follow the onboarding—it’s quick, and it gives you full access to SellerApp’s dashboard.

Step 2: Begin the Amazon Integration

Once inside:

Click your profile icon (top-right corner).
Go to Settings → Integrations
Hit “Connect Advertising Account.”

💡 Tip: Looking to sync up fast? The “Connect” option is right at the top of your dashboard.

Step 3: Choose Your Amazon Marketplace Region

Next, tell us where you sell. You’ll see options like:

North America (US, Canada, Mexico)
United Kingdom
Germany
India
Other EU or global regions

📍 Selling in multiple regions? You’ll need to connect each one individually. Just once per region.

Step 4: Authorize SellerApp via Amazon

You’ll now be redirected to Amazon to securely link your account.
Log in with your Seller Central credentials.
Review the permissions.
Click Authorize.

This gives SellerApp access to your sales, ads, listings, and inventory. However, you’re always in control. You can revoke access anytime from your Amazon settings!

Step 5: Let the Sync Begin

When you log back in to SellerApp, we’ll start pulling in your data right away.
However, the syncing process typically takes about 15–30 minutes.
You’ll see a progress bar or a “Sync in Progress” message.
Once done, your SellerApp dashboard will come alive with performance insights, sales data, and much more!

In the meantime, feel free to explore our other tools such as Product Intelligence, Reverse Asin tool, Keyword Tracker, or browse through our service and reporting solutions to get a head start!

Want to Ensure Your Ads are Connected?

Head to Advertising → Campaign Manager.

If everything’s synced, you’ll be able to see your:

PPC Campaigns
ACoS
Spend
Impressions
And several other key metrics and insights.

If not, we recommend you:

→ Try re-authorizing your Amazon Advertising API ( This is an optional second step)

→ Still stuck? Contact us at support@sellerapp.com and we’ll get it sorted quickly.

Is This Connection Safe?

Absolutely! We’ve won the Tech Innovator Award from Amazon for a Reason!

SellerApp uses Amazon’s official MWS and SP-API integrations, so:

You grant access through Amazon’s secure flow
You can revoke access anytime
We follow strict data privacy and security standards

Your data is never shared or sold. Ever.

You’re All Set!

With your Amazon Seller Central and Ads account connected to SellerApp, you now have access to:

Real-time sales and profitability tracking
Advanced PPC automation and suggestions
Powerful keyword, listing, and product analytics

Do You Need More Help?If anything feels confusing or if face any issues during the syncing process, our team is always here for you. Check out the SellerApp Help Center or contact us via: support@sellerapp.com for assistance.