How to Build a High-Performance Ad Spend Strategy with Portfolio Dayparting in SellerApp

Estimated reading: 3 minutes

In Amazon advertising, timing can make or break performance campaign performance. Running ads when shoppers are actively browsing and ready to purchase significantly increases your chances of converting. By aligning your ad spend with high-intent shopping hours, you not only improve results but also use your budget more efficiently.

SellerApp’s Portfolio Dayparting feature gives you that level of control. It lets you schedule when your ads run across multiple campaigns based on when they are most likely to convert. The result is stronger returns and less wasted spend.

In this guide, we’ll walk you through how to craft an optimal spending strategy using this powerful tool.

What Is Portfolio Dayparting?

Portfolio Dayparting allows you to control ad spend not just by campaign, but across an entire portfolio of campaigns, based on performance trends by time segments.

Instead of adjusting individual campaigns manually, you can apply rules across a portfolio and manage ad timing at scale.

This means you can:

Increase bids during hours when your ads drive the most conversions
Reduce or pause spend during time slots with low activity or poor returns
Maximize efficiency by aligning spend with performance trends

Why Use Dayparting in SellerApp?

SellerApp’s automation simplifies complex data-driven decisions with:

Hourly bid control across portfolios
Historical performance analysis
Custom rule-setting
Easy automation with manual overrides

Instead of managing campaigns individually, you can apply smart rules across a group of campaigns, freeing up your time and increasing overall efficiency.

Step-by-Step: How to Create an Optimal Strategy in SellerApp

1. Analyze Past Performance

Start by reviewing historical data:

Identify time windows with high conversions and ROAS.
Pinpoint hours with high spend but low returns.

In SellerApp, you can access hourly reports for each campaign or portfolio, making it easy to spot trends.

Pro Tip: Use at least 2–4 weeks of data for a more stable analysis.

2. Group Campaigns into Portfolios

Organize campaigns based on:

Product category
Campaign objective
Seasonality

Grouping helps apply dayparting more effectively to similar campaign types.

3. Set Dayparting Rules

Navigate to the “Automation” tab in SellerApp and select Dayparting. Set your schedule based on:

Start/stop times
Bid increase/decrease percentages
Days of the week

For example:

Boost bids by 25% between 6 PM–10 PM (peak shopping time)
Reduce bids by 50% from 12 AM–6 AM (low activity hours)

4. Monitor and Optimize

Once dayparting is live:

Monitor KPIs like CTR, ACoS, and sales.
Tweak rules based on real-time performance insights.

SellerApp also lets you A/B test different dayparting strategies, giving you hard data on what’s working.

Best Practices for Portfolio Dayparting

Start simple: Begin with one or two time windows before building a complex schedule.
Use data, not assumptions: Let performance trends guide your decisions.
Keep seasonality in mind: Adjust schedules for events like Prime Day or Q4 holidays.
Combine with budget automation: Use SellerApp’s budget optimization in tandem with dayparting for better control.

Ready to get started?

Smarter Spending Starts with Smarter Timing

Portfolio Dayparting is not just a budgeting tool. It is a strategy to help you show up when your customers are most likely to convert. Instead of spending more, you spend better.

With SellerApp, you can apply this strategy across your Amazon ad campaigns quickly and confidently. Whether you’re running a small set of campaigns or managing hundreds at scale, Portfolio Dayparting helps you optimize every ad dollar with precision.

Try Portfolio Dayparting now and take full control of your Amazon ad timing.

Additional read:

How Budget Changes Work with Active Dayparting Rules in SellerApp