Scams still on the rise? Well, the topic of scamming pops out a lot from
different forums and if you had any experience recently, then it isn’t unusual.
When we researched deeper on this, we also came across a few sellers whom
received a few questionable mails, calls, and even to an extent of
While you may
think of those phishing scams to be mere money-transfer requests, it can be
much more than that. Turns out that scams these days happen to target new
Amazon sellers. So, if you are just starting out, could that be you?
scammers are turning out to be very sneaky. They know how the world of Amazon
works and try to infiltrate. They use smart and convincing language while writing
emails to make any seller tricked.
new. They have been there around for decades. Every day more ingenious scams or
loopholes are unveiled and leveraged of.
With thousands of sellers created every day on
Amazon and a few obstacles to entry, it is no surprise that there is a big risk
for seller frauds. A recent study from Marketplace Pulse reported that there are 100 new counterfeit
accounts created every day. And during high- traffic times, holiday season,
peak times, these numbers tend to even higher.
important to take necessary steps to shield your business. However, the good
news is that you can avoid yourself from being scammed.
Do Amazon Scams Still Exist?
Besides Amazon being one of the world’s biggest
e-retailers, scams out here have significantly grown over the years.
You will be
surprised to read that there are many fraudulent sellers who tend to put up fake
product listings that they don’t truly have or plan
to ship but are created just to get payments from customers.
honest Amazon seller, scams like these can frequently jeopardize your entire business.
While Amazon is known for being highly reactive to these scams than proactive,
there are a few balances and checks you can do to minimize your repercussions
associated with the so-called “seller fraud.”
Types of Amazon Scams To Be Aware Of
scams are widely understood and well known. This is where a term like
“phishing” comes in.
Phishing is a term used when someone acts or pretends
to be a trustworthy organization (like Amazon or eBay) and tries to acquire
personal details from you to steal your funds or identity.
scams are quite common. Moreover, identity thefts are extensive, with more intricate
and yet sophisticated tactics to extract personal data constantly.
Even if you
are new to phishing scams, you should start reading more about them just to
have a basic knowledge so that you can protect your business further. These
types of scams happen mostly via emails where hackers send you emails
containing malicious links, which when clicked, redirects you to a whole new
space and acquires your private information and have the ability to retrieve
the most secret passwords that you have set up.
2. The scam of “Failed Delivery”
This scam type
is too old and occurs quite often. So, this is exactly what happens here.
purchases a product online and says that the item did not arrive. He or she
claims either for a replacement or refund even if they would have received the
might be true in some cases but it is vital to take proper precautions to
prevent yourself from being scammed and further, affecting your seller
performance metrics and feedback.
shipping an expensive product to a customer, send it through track-and-trace
postage, as this protects you during disputes and helps verify when the item
was actually delivered. This literally means that no product can be delivered
without the recipient’s signature upon getting the product.
3. The “Replace & Refund” Scam
of scam is what is sounds – a seller posts an item to the shopper, who then
exchanges it with an exact piece but “old or damaged” and asks the seller for a
happens very often and often used in the gaming industry. If you happen to sell
video gaming consoles or something similar on Amazon, be aware of this.
usually orders a game. When it is shipped and delivered, he or she swaps it with
a broken or scratched one. Then, he or she returns it because it does not work.
This is where it gets trickier because the seller will not be able to prove
are unconvincing evidence because they may not be legit.
However, this scam can be resolved by
performing a proper quality test and attaching a good tamper-proof sticker.
These stickers are exclusively designed. Therefore, even if someone tries to
detach it from the actual product, it tears.
stickers can be purchased online and in bulk. They don’t cost much and are a
great way to find if the product that the customer has claimed a refund for, is
actually the one that you (as a seller) has dispatched or it has been swapped.
the product description that you have tested the item and have included a
warranty sticker, to prevent potential scams.
4. Email scams
earlier, most scams happen via email because they are the best ways to making
you to get your personal information.
Never dispatch a product to a buyer unless it shows
up in “Your Orders.”
If an order
doesn’t appear in “your orders”, and yet receive an email about it, it is a
clear sign of scam.
that email. Never do the mistake of responding to it because most scammers
invent an order and further, ask for confidential details about shipping and payment
to lure you to give more data.
you get emails that has attachments and you are not sure of, delete it or don’t
open any of those attachments. Keep in mind that Amazon will not ask for
sensitive details. So, don’t be tricked or fooled.
How To Protect Your “Selling Business”
some steps you can take to help yourself in preserving the integrity of your
1. Report Amazon about any fraudulent activity
that you suspect
researching more about Amazon seller scams, we came across a message that a seller posted on Seller Central forum. He
suggests sending an email to Amazon the moment you suspect a fraudulent seller activity.
recommends sending such email should be sent in the following format so that it
grabs the attention of an Amazon executive and helps him or her to take action
as soon as possible.
- Email to be sent: firstname.lastname@example.org
- The subject line: Fraudulent activity or Possible fraudulent seller
- Message: I
suspect or doubt that these sellers are engaging in a fraudulent activity. I
request you to please investigate as soon as possible.
Include the name of the seller & link to his or her storefront.
Do not use
terms like “counterfeit” or “fake.” Also, avoid repeating the same seller name
sending an email, you can also report any suspicious activity from sellers to
the official Amazon’s seller community. The forum has a dedicated thread that reports about hijackers.
2. Keep your selling account 100% safe
is quite common and is one of the major concerns that Amazon should keep an eye
on, considering the sellers’ legitimacy.
As a seller, it is vital to take a few precautions
to prevent your account from being hacked:
- Keep a strong password
- Change the password regularly
- Set up 2-step verification for all
your Amazon selling accounts to make it hard to crack
another thing to always keep in mind – Amazon will never ever email and ask you
for sensitive details for verification. This is already done at the time of
registration or while logging into Seller Central.
you receive any suspicious email, you will have to report about it to Amazon immediately.
Only they will be able to verify if that its valid or not.
3. Answer your customer inquiries
Be prompt while
answering different customer inquiries. Now, this is a best practice and even
prevents fraud suspicions. When you answer buyer inquiries in just 24 hours, note
that you have established a good communication and for which customers will reward
you with positive feedback.
Based on these feedback & ratings, it also
helps Amazon to evaluate if you are a verified/valued seller or not.
this, there are other ways to ensure that your selling business is in-line with
Amazon’s values, which include shipping
promptly and reliable delivery.
with the help of tracking information, you can know where exactly your
merchandise is. You can give these details to your buyer. Though these things
sound simple, they actually help in keeping your business running efficiently
and keeping you as a preferred seller, at least in Amazon’s eyes.
4. Turn on your push notifications
happen to use auto repricer tools or using anything that monitors any kind of
change in prices, make sure to contact that service provider to set up a few
notifications for you. This helps you to track those unwanted fraudulent
5. Pay close attention to the sender email ID
scams and Email frauds go hand-in-hand. Therefore, it is vital to understand between
a genuine email and a fake email. Emails that you receive from Amazon are
genuine and they will always have @amazon.com ending with their address.
Other than @amazon.com,
no other variation is acceptable. If you receive any new version, then
understand that the mail is suspicious. At such times, make sure to check for
email’s header details.
If the “reply to”, “return path”, or “received from” doesn’t come from “@amazon.com,” then know that it isn’t from Amazon.
These are a
few examples utilized by most phishing artists:
reported that this URL – https://sellercentral-secure-amazon.com is often used
in recent times to get sellers to log in. When you see this URL first, it
appears genuine because the words “seller central” & “amazon” in it trick
you to make you believe but if you look closely, it reveals a different story.
Amazon sites always ends with “.amazon.com” or perhaps, “sellercentral.amazon.com.” Keep in mind that they won’t mix words like “amazon.com.biz” or “sellers-amazon.com.”
phishing emails will also include links that look as if it will redirect you to
your official Amazon account. But the truth is it is a shortened URL, which takes
you to a different website.
at such links. Just hover and see where it is going to take you to. This will
help you determine if it is a genuine address or a fake one.
out for grammatical or spelling mistakes in your email. If you see that, then
it is a big RED sign!
6. Enable 2-step verification
2-step verification is one of the best ways to protect yourself from Amazon
scams. The process with this is simple. A seller will be able to sign-in to his
or her Seller Central account only via a 2-step verification/authentication
requires a random 6-digit code, which is to your phone via any other computer. Typically,
this code is sent from popular two-factor apps like Google Authenticator or Authy
to your smart phone.
this sending and receiving of code happens via app and your smart phone.
7. Never share your confidential information
But if any alleged
Amazon representative emails or calls you and tells you to login with a 6-digit
code that they provide, then it is RED sign. Do not accept that code or do a
huge mistake of entering it.
have heard this many times but we will again advise you – Do not share any of
your confidential information related to your bank or selling account. Amazon
will never send any email asking you for such personal details or passwords.
Additional Tips To Make A Note Of
Here are a
few other quick tips to help you stay protected from scams:
- When you receive an email saying that it is from Amazon, make sure to check for grammatical or spelling mistakes. If there is, then it is a malicious email Don’t open any link from it.
- If you are doubtful or suspect something unusual while interacting with any Amazon representative, change your Amazon’s Seller Central password immediately.
- If you click any suspicious link or even try to log in to your account, the scammer can instantly have complete access to your entire account and even if you make any changes with your password.
- Whenever you are in doubt, go to the Seller Central’s help section and type your problem, and request them to have an Amazon representative to call you back.
there are times, when Amazon might want to investigate you as a seller, to
address important matters. This can include notifications of fraudulent
activity, account suspension, patent infringement, etc.
are worst case scenarios. However, they may happen and that’s the exact reason
why you should pay attention to the sender’s data before taking an action.
you are in doubt, don’t click on any link given in the email! Now, if a
phishing email is tricking you to think that it is real, directly go to your
seller account and do a quick review.
How Is Amazon Responding to These
It seems that
Amazon scams are increasing at a rapid rate, so much that their team is finding
it hard to manage.
Amazon has executed Anti-Counterfeiting Policies and A-Z Guarantee just to make sure that their consumers
purchase with confidence, even sellers want to sell with assurance, as well.
many sellers have proposed stricter inspection of new 3rd party
accounts on Amazon Seller Forums. Also, they requested for 30-day hold on funds,
especially for new accounts.
It will be pretty
fascinating to see what practical measures Amazon takes in order to maintain
its third-party online marketplace.
you feel that there is a fraudulent activity or there is something suspicious,
mail it to Amazon right way. That’s the best way to report and protect your
business from being affected.
So, what steps have you taken to protect yourself from seller scams on Amazon? And what would you want Amazon to do in order to control hijackers? Share with us in the comments section.
Customer Success Head at SellerApp
Customer success leader with expertise in coordinating between cross-functional teams in product development and strategy, professional services, sales, marketing and content to deliver excellent customer experience and accelerate growth within the company by ensuring clients’ success.