How to Create a SEO-Optimized Amazon Listing Using SellerApp

Estimated reading: 4 minutes

Creating a high-converting Amazon product listing involves more than uploading images and a title.

With millions of listings competing for attention, it’s crucial to optimize every element of your product page for Amazon’s search algorithm (A10) and for customers.

This guide outlines how to build an SEO-optimized Amazon listing using SellerApp’s powerful suite of tools.

1. Start with In-Depth Keyword Research

Why it matters: Keywords are the backbone of Amazon SEO. Identifying and targeting the right ones ensures your product shows up in relevant searches.

How to do it with SellerApp:

Use SellerApp’s Amazon Keyword Research tool to uncover high-volume, low-competition keywords.
Focus on long-tail keywords to capture intent and reduce competition.
Track keyword trends to align with seasonal or market-specific shifts.

Bonus tip: Prioritize keywords that reflect buyer intent and incorporate variations (e.g., synonyms, regional phrasing).

2. Optimize the Product Title

Your title should:

Include your top keywords naturally.
Highlight key product features like size, color, or use case.
Stay within Amazon’s character limits (usually 200 for most categories).

A clear, keyword-rich title improves both search visibility and click-through rates.

3. Enhance Bullet Points and Product Description

Bullet Points:

Use 5 bullet points to emphasize major features, benefits, and differentiators.
Address pain points or FAQs directly.

Product Description:

Dive deeper into product details, materials, dimensions, and usage.
Keep it skimmable with short paragraphs and relevant keywords.

Avoid keyword stuffing. Instead, aim for natural language that aligns with customer queries.

4. Optimize Product Images

Visuals play a key role in conversions. Amazon recommends:

A white background for the main image.
High-resolution (1000x1000px+) images.
Multiple angles and in-use shots.
Lifestyle images and infographics to explain features visually.

SellerApp Tip: Test image variations using A/B testing to see what drives more clicks and conversions.

5. Add Enhanced Brand Content (EBC) or A+ Content

If you’re brand-registered, take advantage of:

Enhanced text formatting
Image modules
Comparison charts
Brand storytelling sections

These additions help tell your product’s story and improve buyer confidence—often leading to higher conversion rates.

6. Include Engaging Product Videos

Videos can:

Demonstrate the product in use
Highlight features more clearly than text or images
Build trust with authentic customer reviews

Types to consider:

Feature explanation videos
How-to demos
User-generated testimonials

Videos boost engagement, reduce returns, and increase purchase intent.

7. Monitor and Analyze Listing Performance with SellerApp’s Listing Quality Tool

Once your listing is live, optimization doesn’t stop. SellerApp’s Listing Quality tool helps you track performance and refine content with data-driven insights.

Features include:

Keyword Indexing Checker: See which keywords your product is ranking for—and which it isn’t.
Optimization Score: A detailed rating of your title, images, bullets, and backend keywords against Amazon’s best practices.
Competitor Benchmarking: Compare your listing side-by-side with top competitors.
AI-Driven Recommendations: Get actionable suggestions for what to fix or enhance (e.g., add missing keywords, improve image quality).
Conversion Impact Analysis: Measure how optimizations are influencing your CTR and sales performance.

This tool ensures your listings aren’t just good once—they keep improving over time.

Learn more here: SellerApp Listing Quality Tool

8. Use SellerApp Tools for Ongoing Optimization

SellerApp offers an integrated ecosystem of tools to maintain and grow your listing performance:

Listing Builder: Create optimized listings from scratch using smart keyword suggestions.
Listing Optimizer: Assess performance and make corrections in real-time.
Keyword Tracker: Monitor keyword rankings to stay competitive.
Profitability Calculator: Ensure your listing not only attracts sales but remains profitable.

A well-optimized Amazon listing blends SEO, compelling content, and strong visuals.

With SellerApp, you get everything you need to research, create, analyze, and improve your listings in one place.

Follow these steps consistently, and you’ll be well-positioned to rank higher, convert better, and build long-term success on Amazon.

👉 Explore more in SellerApp’s Ultimate Product Listing Guide