Auto vs. Manual Amazon PPC Campaigns: How SellerApp Helps You Choose and Optimize Both

Navigating Amazon PPC can feel overwhelming, especially when choosing between automatic and manual campaigns. Each has its strengths—and when used together strategically, they can drive exceptional results. SellerApp simplifies this decision-making process with tools that help you optimize both campaign types.

 Automatic Campaigns: Fast Start, Broad Reach

Automatic campaigns are ideal for beginners or sellers launching new products. Amazon automatically displays your ads based on keywords extracted from your product listing’s title, description, and other content.

Pros:

• Easy to launch: No keyword research or bid setup required.
  
• Keyword discovery: Uncover long-tail and unexpected search terms that manual research might miss.
  
• Time-saving: Minimal setup and management effort.
  

 Cons:

• Lack of control: Amazon decides which keywords to target.
  
• Wasted spend risk: Ads may appear for irrelevant or low-converting terms.
  
• Uniform bidding: Same bid applies to all keywords, regardless of performance.
  

SellerApp helps you mine automatic campaigns for high-performing keywords, which you can transfer to manual campaigns for better control and profitability.

Manual Campaigns: Precision and Profitability

Manual campaigns give you full control over keyword selection, match types, and bidding strategies. They’re best suited for experienced sellers aiming to optimize performance.

 Pros:

• Targeted control: Choose exact, phrase, or broad match types.
  
• Bid optimization: Adjust bids based on keyword performance.
  
• ACoS management: Fine-tune campaigns to meet your Advertising Cost of Sales (ACoS) goals.
  

 Cons:

• Time-intensive: Requires ongoing keyword research and bid adjustments.
  
• Risk of human error: Manual setup increases the chance of mistakes.
  
• Steeper learning curve: Not ideal for beginners without PPC experience.
  

SellerApp streamlines manual campaign management with features like keyword harvesting, bid automation, and performance insights.

Combining Both: The Hybrid Approach

For optimal results, SellerApp recommends running both automatic and manual campaigns concurrently. This strategy allows you to leverage the broad reach of automatic campaigns while fine-tuning performance with manual campaigns.

How SellerApp Facilitates This:

1. Keyword Harvesting: Identify high-performing keywords from automatic campaigns and transfer them to manual campaigns.
   
2. Negative Keyword Management: Prevent overlap by marking transferred keywords as negative in automatic campaigns.
   
3. Automation Rules: Set up rules to automate bid adjustments and keyword transfers based on performance metrics.
   
4. Dayparting: Schedule ads to run at optimal times for your target audience.

By integrating these features, SellerApp helps you maximize ROI and minimize wasted ad spend.

SellerApp Tools That Make It Easy

SellerApp offers a suite of tools to simplify PPC campaign management:

• Automation Dashboard: Manage campaigns with rule-based automation to adjust bids, pause underperforming keywords, and more.
  
• Insights Panel: Gain actionable insights into campaign performance, keyword effectiveness, and ACoS trends.
  
• Bulk Operations: Make mass updates to campaigns, ad groups, and keywords efficiently.
  

These tools are designed to save time and enhance the effectiveness of your advertising efforts.

Final Thoughts

Choosing between automatic and manual campaigns doesn’t have to be an either-or decision. By leveraging the strengths of both and utilizing SellerApp’s robust toolset, you can create a dynamic PPC strategy that adapts to your business goals and market trends.

Ready to optimize your Amazon PPC campaigns? Explore SellerApp’s features and take control of your advertising strategy today.