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Amazon ACoS calculator

Plan your PPC campaigns for the best profits

Calculate the product profitability, break-even ACoS and the Target ACoS for a profitable product launch

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product image
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$ {{itemPrice}}

Price

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ASIN

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Product Dimensions

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Unit Weight

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Amazon Fees

ACoS Estimator

Units

Nos

Manufacturing Cost

$

Shipping Overhead

$

Profit per Unit

$

Target Profit Margin

$

Results

Break even ACoS
Target ACoS
Total Profit

How to use the Free Amazon ACoS calculator?

Follow these steps and enter the following in the Amazon ACoS calculator
  1. Enter the ASIN of the product or the product URL
  2. Tip: If your product is not yet active, go to Amazon and cop

  3. Enter the manufacturing cost, shipping costs, and the target profit margin for the product
  4. Tip: If you are not sure of the numbers, go for an average number or check Alibaba for an average price

ppc tool

What can the Amazon ACoS calculator do?

fba calculator
  • Make intelligent PPC ad decisions

    The ACoS calculator helps you understand the exact profit points - the break-even ACoS and the profitability of the product to determine whether to increase or decrease ad bids to optimize your PPC campaign.

  • Determine the exact point below you’ll be at loss

    Majority of Amazon sellers end up spending an excessive amount of a loss while running PPC campaigns. The Amazon ACoS calculator calculates the exact ACoS point - the break even ACoS below which your ppc ads are running at a loss.

  • Interpret if the product is priced right

    Interpret if the product is priced right

Analyze the product profitability without even launching it

Is my ACoS value good enough? Are they too high? What should be my target ACoS? - are questions we often come across from our customers.

Have a product in mind? Find a similar product on Amazon, copy the Amazon ASIN and paste in the Amazon ACoS calculator. The Amazon ACoS calculator takes into account the major Amazon selling fees to understand the product profitability.

  • Amazon FBA fees
  • Manufacturing cost
  • Shipping fees
  • Ad costs
  • Product Profits
  • Profit Margins

It does not matter how much you make. It matters how much you keep.

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Frequently Asked Questions

Just like Google, Amazon helps to increase the product awareness by setting up PPC ads. Amazon PPC ads are an excellent way for a new product launch to get into the limelight and gather the initial product movement. For seasoned products, PPC ads help to hold onto the top spots.

The ACoS in the PPC campaigns is the most favoured metric to measure the profitability of a PPC campaign. In Amazon, ACoS is the ratio of the sales generated in ads to the amount spent on ads. The lower the ACoS value, the better your PPC ads.

ACoS = sales generated from product ads/amount spent on product ads

Well, it depends. Depends on the profit margin you intend to make and the other fixed and variable costs.

Say if you want to make a gross profit of 15%. Enter the following

Product ASIN

Sourcing/manufacturing costs

Overhead costs

The ACoS calculator automatically calculates the break-even ACoS and the target ACoS of the product

Not all products and niches are the same. But the average e-commerce profit margin should ideally be close to 40% and greater in most niches. It is a bit hard to hit these numbers in the initial days of the product launch. It takes a bit of seasoning - PPC campaigns, giveaways, high search ranks, good reviews to reach these numbers.

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