How Do I Know What Actions Are Taken by Automation in SellerApp Ads?

Understanding the impact and scope of automation in your advertising campaigns is key to optimizing performance. With SellerApp’s Ads platform, we ensure that every action taken—whether manual, automated, or insight-driven—is completely transparent and trackable. In this post, we’ll walk you through how to monitor these actions using the History section and detailed reports.

Explore the History Section

The History section in your Ads dashboard is your central hub for tracking every action triggered by automation rules. Whether you’ve set up dayparting rules, bid updates, or insights-driven strategies, this section offers complete visibility into what’s happening behind the scenes.

Heatmap of Actions (Past 90 Days)

The first thing you’ll notice is a visual heatmap showing the frequency and timing of actions taken over the past 90 days. This helps you:

• Identify spikes in activity
• Spot trends in bid adjustments
• Understand the pacing of automation
  

Total Actions Breakdown

The History section doesn’t just log what happened—it categorizes every action so you know why it happened and what triggered it. The actions are grouped as follows:

• Automation Actions: Executed by rules or custom automation workflows.

• Manual Actions: Changes made manually by users.

• Insights Actions: Recommendations or actions driven by performance analytics.

• Dayparting Actions: Adjustments based on time-specific rules (e.g., pausing campaigns during non-peak hours).
  

This breakdown helps you pinpoint which system or method is driving your campaign changes.

Key Columns Explained:

• Activity Type: Type of change (e.g., bid updates, Update Product Target).

• Action From: Indicates whether the change was triggered by a rule, manual input, or insight.

• Automation Name: The specific rule or workflow that executed the change.

• Change Level: Includes the type (e.g., keyword), previous value, updated value, and campaign details.

• Action Taken On: Timestamp of the action for accurate audit tracking.
  

Benefits of Automation Transparency

• Accountability: Know exactly what’s changing and why.

• Optimization: Understand what’s working and adjust your strategy accordingly.

• Efficiency: Avoid second-guessing your automation—see the data and trust the system.

Final Thoughts

SellerApp’s commitment to transparent automation empowers you to confidently manage and scale your Amazon ads. With full visibility into every automated and manual change, you stay in control while letting the platform handle the heavy lifting.

Start exploring your History section today and unlock the full potential of intelligent automation.