PPC Analyzer Archives - SellerApp Help & Knowledgebase

PPC Analyzer

Amazon PPC Strategy – Setting up the right goals

Launch Strategy – Gain Initial Sales Momentum & Visibility ACOS =< 100% This strategy is usually used when the product has just been launched. Initially, with very low or no visibility, it is almost impossible to reach out to your potential customers. Amazon solves this problem by providing an opportunity to gain visibility through Sponsored […]

Gaining knowledge from ASINs in Amazon Search Term Report

ASIN Lookup from your PPC data The ASINs in your search term report indicates that your product was shown on the other product’s detail page as Sponsored Ad because Amazon for some reason thinks that your product is associated with the ones in the Search Term report. This can be a good thing or a […]

Improving Amazon Targeted Advertising

Making the most of the best keywords There’s much more you could do to optimize campaigns other than adding new keywords in your campaigns! Matching keyword type is currently the only filter Amazon provides for targeting audiences on Amazon. First, let’s understand why targeting with match types is so important and how it could dramatically […]

Getting Started with Amazon PPC- Must know

Introduction to Amazon PPC Amazon Sponsored Product Ads are indeed a great marketing platform for getting your Amazon business off to a good start. While most sellers are convinced that they have to run PPC to make profitable sales, it gets hard when they have to set up a campaign for making profits. For this […]

Amazon PPC Keyword & Campaign Summary

Amazon PPC Keyword Summary Keyword Summary shows the number of keywords in three performance buckets. Positive – Keywords with the high conversion rate – low ACoS, high sales orders. These are the keywords that bring the most sales. Increase your bids for these keywords Negative – Keywords that are inviting clicks but do not lead […]

Capitalizing from the Top Keywords of Amazon PPC

Finding the top performers A great feature of the SellerApp PPC Analyzer is its ability to mine out the top performing keywords in your campaign. The keywords picked up are profitable keyword opportunities with the good conversion from low ad budgets, and keywords from automatic campaigns that have been performing well. In this article, we […]

Amazon PPC Campaign Spends

Campaign Spends The Campaign Summary gives you an overall sales picture of the Amazon PPC cost spent and the revenue generated from the ad sales. The illustration is a breakdown of the sales versus the PPC costs for automatic and manual campaigns separately. It is advisable to have a reduced bid rate for automatic campaigns. […]

Amazon PPC Trends

PPC Trends Here’s an article about Amazon PPC and optimization best practices We get it – tracking PPC metrics is a hard task. The job becomes harder when you make changes to optimize your campaigns. The Trends in SellerApp’s PPC Analyzer stores the data of your PPC Campaign to compare and evaluate every tiny change […]

Amazon Selling – Setting Monthly Targets

Monthly Target Harvard studies have found that goals increase motivation and at the same time, achievement. Goals let you build the confidence to build a successful Amazon store. They also help track your progress in achieving the larger goals, giving you more time to work with the right strategies. SellerApp’s Monthly Target helps to achieve […]

Amazon PPC Campaign Manager Summary

Why do the PPC Ad KPIs matter? By combining the data from the views (Impressions) and clicks(CTRs to the impressions) and the orders, you reveal the picture of how your product ad is looked at by potential Amazon shoppers. This data helps sellers allocate their ad budget and work the right metrics for better sales […]

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