The opportunity score is a metric that is defined to understand how good a product is or how optimal is it for selling on the Amazon marketplace.
For every tracked product, SellerApp displays the opportunity score which is calculated based on various factors like
- the competition, i.e. the number of FBA sellers, branded sellers
- the overall competition of the niche which considers the average number of reviews in the niche, average seller ratings, etc,
- market demand, i.e. the number of units that are sold per day tracked for a period of time, the current market like the uprising demand for the product considering the upcoming season