You successfully chose a product with high demand and low competition to sell.
Now, the next step is to determine the best platform where customers can easily find and purchase your product.
Luckily, Amazon is the ideal solution!
With 163.5 million prime users in 2022, it’s the leading e-commerce platform with over $600 billion in retail sales.
And millions of sellers successfully grew their e-commerce business by creating product listings on Amazon.
However, starting on Amazon can be overwhelming. The details involved in creating an Amazon listing can confuse a lot of new sellers.
But don’t worry; We are here to help you create your first Amazon product listing with this step-by-step guide.
Let’s get started, shall we?
Here is a quick peek at the article:
The Amazon product listing is a webpage where shoppers evaluate and purchase your product.
It includes all the details about the product, such as its title, description, features, pricing, images, and other important information, like reviews, ratings, and customer questions, to help customers make better purchasing decisions.
Therefore, properly listing products on Amazon can help you grow your e-commerce business faster.
Creating a high-performing Amazon product listing is not complicated. Just follow these steps, and you’ll have your product listing up and running in no time!
Even before creating the product listing, compile a comprehensive list of keywords that people search on Amazon to find your product.
Put yourself in the shoes of the customer. What words they’d use to search for your product?
Use tools like SellerApp keyword research and the Reverse ASIN tool to find all these relevant keywords for your product.
Put the seed keyword on the Keyword Research tool, sort the keywords based on relevancy and volume, and select the top 4-5 keywords from the tool to add to your listing.
Similarly, you can also analyze keywords in your competitors’ listings to find high-performing keywords.
Go to the SellerApp Reverse ASIN tool, and search with 3 of your competitors’ ASINs. Filter the results based on relevancy and search volume, and pick the top 4-5 keywords to add to your listing.
When creating your keyword list, consider long-tail and short-tail keywords.
Long-tail keywords are specific phrases that typically have a lower search volume and competition. However, they often lead to higher conversion rates.
On the other hand, short-tail keywords are search terms that have a higher search volume and competition. While they may attract more visibility to your brand, they also tend to have lower conversion rates.
These two types of keywords are necessary for a successful SEO strategy. Long-tail keywords allow you to target customers who convert, while short-tail keywords can help boost your brand’s visibility.
After you have the keywords, let’s start creating the listing.
Log in to Amazon Seller Central, open the left sidebar, and go to Catalog → “Add products.”
On the “Add Product” page, you have two options to choose from,
Here we’ll choose the first option.
Next, choose the appropriate category and subcategory for your product. There are two ways to do that.
If you’re unsure about the product category, use the SellerApp Chrome extension to find out the category.
Go to Amazon, and search for your seed keyword. Next, open the SellerApp Chrome extension. You can see the categories with similar products in the “Product analyzer” tool.
Now that categories are selected, it’s time to create the listing by filling up product details.
The listing information dashboard is divided into eight tabs:
Fill in the required details (indicated with red boxes) in all these tabs to create your product listing.
After all the details are filled in, click “Save and complete” to publish your listing on Amazon.
Now, let’s go over every tab to fill up the information.
In the product identity tab, here are the details you need to enter:
Variants are a group of similar products that only differ based on size, color, etc. Select ‘yes’ if you want to list different variants of this product. Select ‘no’ if you don’t have any variant of the products or wish to set up only one variant at a time, and group them later.
This is the product title shoppers would see in the product listing. The key is to make sure the product name is detailed and consists of relevant keywords.
Here are some points to keep in mind while giving the product title:
Finally, review the product title requirements and follow the criteria to appear in relevant searches and avoid search suppression.
Note: Start the title with your brand name and your primary keyword, as Amazon will automatically generate canonical URLs based on the title you give.
A canonical URL is a specific URL on Amazon used to display a product details page. For example: “amazon.com/Gillette-Fusion-Manual-Sharp-Razors/dp/B001A8ADE0.”
Here, “Gillette-Fusion-Manual-Refills-Razors” is the primary keyword for the product.
In this field, give your brand name. Amazon may ask you to provide evidence if the brand is not registered. You can submit images of your product and it’s packaging with your brand name.
Pro Tip: If you’re serious about your e-commerce business, register your Brand on Amazon, as it also boosts your ranking and conversion rate.
Provide a distinct Product ID (UPC, EAN, etc.) in this section. These IDs are assigned to each item for effective product recognition.
A UPC code is required for sellers based in the USA, while those in Europe must provide an EAN number. You can get the codes from the GS1 portal.
After filling in all the fields, click “Continue” to the next tab.
In this tab, include all the essential information about the product you’re listing.
Here, provide at least one sentence to describe the product.
However, we recommend giving a detailed keyword-rich description to help customers understand, evaluate and purchase the product. You can also highlight some important specifications that are not found anywhere.
If you’re a brand registered seller, add A+ content to your listing to make it more engaging to the shoppers.
A+ content can increase conversion rates and boost sales by providing a better understanding of the product and persuading customers to purchase.
This feature also presents an excellent opportunity for sellers to differentiate their products from similar offerings by competitors. Previously, differentiation was a significant challenge due to limited guidelines from Amazon.
To create the A+ content, log In to your seller central account → Go to Advertising and click on A+ Content Manager.
Select an option based on your goal, add the required modules, select the ASIN to apply, and submit it for review.
Amazon will review the A+ content within seven days and make it live on your selected ASIN’s listings.
Learn more about it from the detailed A+ content Guide.
Next, you must add bullet points to the Amazon product listing. These points appear next to the product images and describe your product benefits in detail. You can use relevant keywords in these bullet points to improve your product ranking in the search result.
Here, give a one or two-word phrase that best describes your product in general. For example, if your product is an organic blackhead removal mask, you can just mention Skin Care.
You still have three more fields to fill up.
Simply refer to the manufacturer’s provided information to find the model name and number. Lastly, be sure to give the name of the manufacturing company accurately.
Note: Remember that the vital information required for listing will change based on the selected product categories.
In the offer tab, provide the following information:
Quantity: Enter the number of items you wish to make available for sale.
Price: Determine the product price for sale. Start with a higher price, gauge the response, and adjust later.
Condition: Choose the product’s current condition that you intend to sell- new, used, or otherwise.
Fulfillment Channel: Now, it’s time to choose the order fulfillment method. This determines if you will be listed as an Amazon FBA or FBM seller. You have two options:
In the product details tab, fill up details about your product bundle, for example:
Note: Similar to vital information, the required information for Product Details will change for different product categories.
Only make changes in the “Variation” tab if you’re selling multiple variations of your product, such as different colors or sizes, materials, etc. This section allows you to add specific details for each variation, which allows you to organize and manage them seamlessly.
The options in variations will be different based on different categories. To simplify the process, here are some variations you’ll find on Amazon in general:
Similar to product details, for each variation, you need to add the following details:
Images for your Amazon listing are extremely important. Customers can visually evaluate and compare different features of the products with the images.
Add multiple images in the listing that show the product in use from various angles, and highlight different features, to help shoppers make informed decisions.
You can also evaluate the image qualities by asking the following questions:
Learn more about product images from the SellerApp product photography guide.
In the “Keyword” tab, fill up the following two fields:
Furthermore, check our Amazon backend keyword guide to learn more about these keywords.
That’s it! You’ve successfully added all the information. Now it’s time to review it, and hit the “Save and finish” button to create your product listing.
Next, let’s see how to create product listings on Amazon in bulk.
So far, we’ve learned how to create one Amazon listing.
But what if you have hundreds of products to list on Amazon?
In that case, adding products on Amazon individually will take a lot of time. Fortunately, Amazon allows you to create multiple product listings with the bulk listing feature.
Let’s see how!
1: In the “Add Product” page in Seller Central, choose the “I’m uploading a file to add multiple products” option.
2: Download the excel template based on your requirements. Amazon provides you the templates for the following situations:
3: Select the option relevant to your requirements, choose the product category, and generate a template.
4: Once the template is downloaded, fill in all the columns and upload the spreadsheet to the Seller Central dashboard.
5: You can also check the upload status of your products from the “Spreadsheet Upload Status” tab.
Up until now, you’ve learned how to create a single product listing and bulk product listing on Amazon.
But what if you want to run a resale business on Amazon?
In that case, there might already be an active Amazon product listing for the product you want to sell.
But don’t worry – adding your product to an existing listing is simple.
2: Select the condition of your product, whether it’s new, used, or refurbished.
3: Click “Sell the product” to go to the listing backend.
4: Lastly, enter the selling price, select the product condition, choose the fulfillment method, and then hit “Save and complete” to create your product listing.
Your listing not showing up on Amazon can be very frustrating for any seller. There are several factors that can contribute to this issue, such as:
If your product is delisted on Amazon, first identify the reason for getting delisted. It’ll help you understand the steps you need to take to relist your product.
Once you have identified the reason, take the necessary steps to address the issue. This may include:
After that, contact Amazon Seller Support to request your product to be re-listed. You may need to provide additional information or documentation to support your request.
Note: If your account is suspended or terminated, you may need to submit an appeal or create a new account to get your products re-listed on Amazon.
Once you know all the guidelines of Amazon, creating a product listing becomes super easy.
If you’re still struggling, opt for the SellerApp listing optimization service. We helped brands like Phillips and Samsung optimize their product listings with data-driven insights and increase conversion rates by 67%.
Don’t struggle to create effective product listings on your own – schedule a call with us today and start seeing results!